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Telefonica/O2 Launches First JAJAH Service
[July 15, 2010]

Telefonica/O2 Launches First JAJAH Service

(Market Wire Via Acquire Media NewsEdge) MOUNTAIN VIEW, CA -- (MARKET WIRE) -- 07/15/10 -- Telefónica Europe, one of the world's largest integrated telecommunications companies, announced today the roll-out of IP-based international calling services, built on the JAJAH IP Communications Platform, across its O2 businesses in Europe.

The first of these services -- O2 Global Friends -- gives O2 customers in Germany the ability to make international calls by dialing a local number. It is the first time a top tier operator has launched IP-based mobile services to its customers, and comes just six months after its acquisition of JAJAH.

The JAJAH IP Communications Platform gives Telefónica the ability to bring a wide range of innovative new calling solutions and enhanced voice services to more than 54 million O2 customers across Europe, dramatically cutting the cost of long distance calling from mobile phones.

O2's roll out of the JAJAH-powered services will be supported by a major mainstream marketing and advertising campaign, the first of its kind for an IP calling solution anywhere in the world, reflecting the growing appeal of communications 2.0 services.

"JAJAH is helping one of the world's largest telcos bring breakthrough new services to millions of people across Europe," said JAJAH CEO Trevor Healy. "The power of an innovative Silicon Valley start-up joining forces with a major telecommunications company highlights the benefits of combining innovation with scale. Telefónica's global reach, huge customer base and marketing muscle will bring once-niche services to millions of mainstream customers, taking JAJAH-powered services to a whole new level," he said.

Matthew Key, Chairman and CEO of Telefónica Europe, said: "By launching our first JAJAH-based products in Germany, we are bringing breakthrough new services to Europe's largest and most competitive telecommunications market, further reinforcing our global leadership as an integrated communications innovator. In the coming months we will roll-out further JAJAH-powered products across Europe to meet the growing demand for these new services." O2 Global Friends gives customers in Germany the ability to make international calls by dialing a local number. O2 customers can choose five friends who are abroad and O2 Global Friends will give them a local number for each of them, which they can call anytime.

"The introduction of an IP-based calling service by a mainstream carrier shows the maturity of this market and we can expect other telcos to follow with similar services," said Charlotte Patrick, Principal Analyst at Gartner. "Telefónica's purchase of JAJAH has given it some really interesting long distance calling propositions and their impact on the market should give us an insight into carriers' future strategy in this area," she said.

Further breakthrough JAJAH-powered services will be launched across the Telefónica Europe businesses in the coming months.

About JAJAHJAJAH's IP Communications Platform offers flexible, next-generation integrated communications solutions for enterprises, telecommunications companies and individuals. JAJAH's award-winning services make it easier for people to stay in touch using any device, on any network, anywhere. Leveraging a universal open telecommunications platform, JAJAH's managed services allow mobile operators, landline carriers, cable companies, technology companies and other businesses to adopt its voice solutions with minimal investment and time to market.

The leading global IP communications company is headquartered in Mountain View, California, with offices in Israel. For more information and details of JAJAH's portfolio of consumer and business solutions, visit

To learn more about learn more about JAJAH solutions for mobile operators please visit

About Telefónica EuropeTelefónica Europe is a business division of Telefónica comprising mobile, fixed and DSL operations in the UK, Ireland, Germany, the Czech Republic and Slovakia -- all of which use 'O2' as their consumer brand. Telefónica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. In addition, the group includes the Isle of Man integrated fixed/mobile operator, Manx Telecom. Telefónica Europe is headquartered in Slough, UK, and has some 48.6 million mobile and fixed customers.

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