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Let's Go Chipper! Award-winning Eco-Educational Series Launches iPhone Application Connecting Children with Nature
[May 19, 2010]

Let's Go Chipper! Award-winning Eco-Educational Series Launches iPhone Application Connecting Children with Nature

May 19, 2010 ( via COMTEX) -- With camping season just around the corner and reservations about to be booked, IAGmedia launches its award-winning eco-educational series Let's Go Chipper!(TM) Into the Great Outdoors as an iPhone application to help get kids ready for camping, hiking (, and outdoor fun. Available via, or download on iTunes, iTouch or iPhone the eco-educational APP includes animated and live action videos, e-books, games and music for young children.

The Let's Go Chipper!(TM) ( Into the Great Outdoors series takes Chipper, an overly curious squirrel, on adventures in nature to meet animals and learn about their habitats and the importance of keeping the environment healthy so everyone can thrive. The stories excite, engage, and playfully teach young children good character and a love for the environment.

In the premiere video "[Into the Great Outdoors]" (price $4.99) music, mishap and humor guide the adventure taking Chipper on a camping trip to explore the wonders of the park. With park rules delivered by Ranger Frank, Chipper's curiosity gets the best of him as he dashes from the campsite to make friends with birds, Red and Robin. Chipper quickly discovers he's broken the first rule, "Always be with a partner" but with the guidance of the birds and many other park helpers, Chipper connects with nature and learns valuable lessons that will help empower young children to make conscientious choices when camping, hiking, or just exploring in the backyard with family and friends.

"Many parents avoid camping or simple trips to the park because of the fear of their child getting lost or even getting dirty but Chipper empowers children and provides a positive parenting tool to help reinforce lessons and good choices," says creator Stephanie Rach-Wilson. "Our goal is to help confirm the intuitive mindset in children through play-based learning and nature-inspired stories." Research shows that more often than TV is parental fear keeping children from exploring just beyond the back door. The benefits of exploring nature are included in many medical journals and noted author, Richard Louv discusses the phenomenon of Nature Deficit Disorder in his book Last Child in the Woods.

Connecting with nature can help reduce stress, and children with ADHD have shown a reduced need for medication through experiencing nature. Additionally, physical activity and "free play" helps children stay fit while encouraging imagination.

The opportunity to connect children to nature and foster future environmental stewards is the goal behind the series. The Company partners with park systems, environmental organizations and schools to reinforce the learning within each story. Chipper recently led Earth Stroll and presented Crissy Field (, part of the Golden Gate National Park system, with a customized story. Let's Stroll Crissy Field teaches children about urban habitats, the benefits of taking public transportation, and the history of one of the nation's most visited urban parks.

The Let's Go Chipper app releases a new book every two weeks. Stories range from: Out to Sea with Sally taking Chipper on adventure from fresh water to salt water and back again to learn about the life of a salmon and the importance of keeping waterways clean.

Into the Great Outdoors introducing children to adventures beyond the backyard where they can meet rabbits, bears, deer, birds, and learn about ecosystemsars.

Break it Down with Bruce Chipper and his sidekick, Paisley, play hide and seek and wind up on silly, slimy adventure with one of nature's best composter - the banana slug.

Additionally, Chipper learns about safe air travel in Get Ready to Fly. From what to pack to check-in, boarding, flying and landing children are better prepared to fly and more respectful of on-board behavior with Chipper's simple lessons via an easy-to-download app.

The Let's Go Chipper!(TM) APP provides entertainment while educating and encouraging children about the great outdoors. Created and produced by Bay Area based IAGmedia, a conscientious family-lifestyle media company, the series is also available as physical books, DVDs and products via the Let's Go Chipper website.

The Company environmentally packages its products and manufactures almost entirely in the USA using FSC certified papers and soy based inks. Additionally, a portion of proceeds directly support educational and scholarship programs that connect children with nature-based experiences.

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