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2011 International CES Announces New Connected Home Appliances TechZone
[May 05, 2010]

2011 International CES Announces New Connected Home Appliances TechZone

ARLINGTON, Va. --(Business Wire)--

The Consumer Electronics Association (News - Alert) (CEA)® today announced the launch of the Connected Home Appliances TechZone at the 2011 International CES (News - Alert)®, the world's largest consumer technology tradeshow. The Connected Home Appliances TechZone, co-sponsored by CEA, the Association of Home Appliance Manufacturers (AHAM) and The Retail Observer magazine, will feature 10,000 square feet of exhibit space in the South Hall of the Las Vegas Convention Center for manufacturers of next-generation appliances. The 2011 International CES will be held January 6-9, 2011, in Las Vegas, Nevada.

"The Connected Home Appliances TechZone is a natural extension of the CES show floor, with products designed to network and connect, improving the lives of consumers throughout the home," said Gary Shapiro (News - Alert), president and CEO, CEA. "We are creating this new area in response to strong demand from current and future CES exhibitors. Consumers want the ability to connect all aspects of their home, and with this desire comes the opportunity for CES exhibitors to showcase connected home appliances that will make consumers' lives easier and more energy efficient."

AHAM President Joseph McGuire agreed, stating: "The home is an essential component to an effective smart grid. Smart appliances and consumer electronics will allow consumers to save money on their electric bill and use energy in a more environmentally friendly manner. Already a leader in energy efficiency and the smart grid, the appliance industry is paving the way with smart technologies for demand-response capable appliances. In addition to smart grid enabled appliances, the pavilion will showcase other products and technologies that will appeal to savvy consumers. The world's leading technology trade show is the ideal venue for AHAM members and other appliance manufacturers to showcase these technologies and the connected home concept."

The Connected Home Appliances TechZone is designed to benefit manufacturers, retailers, wholesalers, home bulders, integrators, suppliers, utilities and all others in the connected appliances arena. The Connected Home Appliances TechZone will feature household appliances (both major and portable) and innovative technologies that integrate with other electronics products to improve consumers' health and productivity while reducing their environmental impact.

"The new Connected Home Appliance TechZone at CES is going to be an exhilarating addition for those in the appliance industry. Combining home integration with new innovations in appliance technology in a consumer electronics environment will set a new trend here in the U.S.," said Eliana Barriga, publisher, The Retail Observer. "CES is an exciting venue for appliance manufacturers to form new relationships with the consumer electronics world and gain exposure to the market's leading players within the industry. It will be a great show to bring both worlds together."

The 2010 CES featured 2,500 technology exhibitors, including a record 330 first-time exhibitors. Space for the new Connected Home Appliances TechZone for the 2011 International CES has been officially floored and the wait/priority list is now open. Companies interested in exhibiting at the 2011 Connected Home Appliances TechZone at CES should contact Ryan Strowger, Director of Business Development for CES, at [email protected].

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at

About AHAM:

The Association of Home Appliance Manufacturers (AHAM) is a not-for-profit trade association representing manufacturers of major and portable home appliances, floor care appliances and suppliers to the industry and is headquartered in Washington, DC. You can visit the AHAM web site at

About The Retail Observer:

The Retail Observer is a trade magazine providing education and support for the Independent Retailers of major appliances, consumer electronics, and kitchen & bath products. We are a leading media resource within the industry to facilitate partnering between manufacturers, distributors and their trade partners. Visit:


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