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IRON Solutions Unveils New NetSuite-Based Vertical Solution for Agriculture Equipment Industry
[April 19, 2010]

IRON Solutions Unveils New NetSuite-Based Vertical Solution for Agriculture Equipment Industry


Apr 20, 2010 (Close-Up Media via COMTEX) -- NetSuite Inc., a vendor of cloud computing business management software suites, announced that IRON Solutions, Inc., a source of Equipment Market Intelligence used by the agricultural, industrial and outdoor power equipment industries in North America, said it has successfully deployed its next-generation NetSuite-powered customer and equipment lifecycle management solution, IRON HQ, to hundreds of North American New Holland Agriculture equipment dealers.



According to a release, IRON Solutions provides end users with access to new and used equipment information connecting them to a responsive network of dealers and manufacturers. Farmers and contractors can configure new equipment using IRON Builder located at dealer and manufacturer websites. They can also appraise trade-ins of equipment with IRON Guides and locate used equipment with IRON Search. Dealer sales organizations use IRON HQ to collaborate with and respond to prospects, moving inquiries through quoting, appraisal and integrated floor planning and financing process to maximize transaction speed, accuracy and profitability. Both dealers and end-users benefit from faster inquiry-to-order times, reduced errors, more accurate appraisals, increased visibility into inventory and a streamlined sales process.

"With IRON HQ equipment sales teams can move from a yellow pad to an iPad," said Darwin Melnyk, IRON Solutions CEO. "Last generation applications required our customers to have specially trained staff to install, upgrade and patch software and have dedicated servers and networks to capitalize, operate, secure and backup their business information. NetSuite's cloud-based platform enables IRON Solutions to rapidly deliver equipment lifecycle management services in a flexible, powerful, affordable and complete service. Hundreds of equipment dealers began enjoying the benefits of IRON HQ just a few days after purchase. This rapid adoption of IRON HQ validates how NetSuite partners focused on specific vertical industries can leverage NetSuite's cloud computing platform to meet the needs of their specific industry." "IRON HQ is the industry-specific service we have been looking for," said Drew Roemer, General Manager of Capital Tractor, a New Holland dealership located in Latham, N.Y. "When looking at other services in the past, the cost was prohibitive for our size of business, but most of all, those options did not address our industry. IRON HQ provides the equipment data our sales team needs for our day-to-day operations, in a professional platform that empowers our dealership to respond to our customers' needs faster and more efficiently. Within hours of completing my training, I was up and running on IRON HQ, producing professional quotes to hand to my customers." More information: www.netsuite.com www.ironsolutions.com www.newholland.com/na ((Comments on this story may be sent to [email protected]))

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