SeeWhy Reveals Lessons Learned from Top 10 Converting Websites
ANDOVER, Mass. --(Business Wire)--
SeeWhy, Inc., the company that boosts website conversion with real-time remarketing, today announced the availability of "Lessons Learned from the Top 10 Converting Websites," a free eBook that identifies the 10, top-converting ecommerce sites and the strategies they use to drive website conversion. With the top 10 ecommerce sites converting, on average, roughly 10 times as many visitors into customers as the typical site - 23 percent vs. 2-3 percent - the research offers valuable insight into the Internet's most successful conversion practices and the tactics used by the ecommerce teams behind them. "Lessons Learned from the Top 10 Converting Websites" is available now as a free download.
"Most readers will find the report a great surprise because its findings fly in the face of conventional wisdom," said Charles Nicholls, founder and chief strategy officer of SeeWhy. "Conventional wisdom emphasizes SEO and streamlined conversion and shopping cart processes - reduce the number of steps, offer guest checkout, and the like - to optimize conversion rate. But the top 10 conversion leaders don't care about one night stands; they want long term relationships. Still, they convert about 10 times as many visitors as the average ecommerce site. Their secret, quite simply, is their focus on long-term relationships with their customers, and that cardinal rule drives all of their activities."
Lesson Plan of the Top 10
The top 10 converting websites is based on Nielsen data for six months, ending in November 2009. In order to qualify, a website needed to achieve a minimum of 5 million unique visitors per month. Conversion is measured based on the ratio of site visitors to purchasers in a given session.
As a group, the top 10 have not focused on short checkout processes, and the majority do not offer guest checkout. In fact, four out of the top five (and six out of the top 10) force users to create a full account before a first purchase. Instead, the top 10 have effectively taken a contrarian approach to conversion that includes the following tenets:
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SeeWhy eBook, "Lessons Learned from the Top 10 Converting Websites": http://seewhy.com/top-ten-converting-websites.htm
SeeWhy website: http://www.seewhy.com
SeeWhy press releases: http://www.seewhy.com/about_press_releases.htm
SeeWhy blog: http://www.seewhy.com/blog
SeeWhy on Twitter: http://twitter.com/seewhyinc
SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc
SeeWhy resource center: http://www.seewhy.com/resources.htm
SeeWhy is the industry's only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy's services (SaaS (News - Alert)) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.
Powered by a unique "in-memory" event processing engine, the SeeWhy suite of real-time web analytics is delivered "on-demand." Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.
SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner (News - Alert), Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.
Tags: shopping cart abandonment, website conversion, web analytics, SeeWhy, ecommerce, internet marketing, email remarketing, marketing software, 1-to-1, social media, email conversion
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