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Super Bowl is spurring a blitz of TV sales for retailers [The Indianapolis Star]
[February 04, 2010]

Super Bowl is spurring a blitz of TV sales for retailers [The Indianapolis Star]


(Indianapolis Star (IN) Via Acquire Media NewsEdge) Feb. 4--They've loaded warehouses with big-screen TVs, slashed prices to the extreme, and beefed up staff at their stores.

Electronics retailers, department stores and big-box discounters are all taking advantage of the big-screen buying blitz that always accompanies the Super Bowl.

In Indianapolis, with the Colts in the finale, retailers really are seeing a rush.

"Oh, lately there's been a lot more traffic, probably twice as many people as last year," said Ray Secrest, sales manager at the hhgregg store on 96th Street. "Every year, people want new TVs for the Super Bowl, but when the Colts are in it, it's obviously a lot bigger deal." Nationally, Super Bowl television sales account for nearly 10 percent of all TV sales for the year.



This month, about 3.6 million TVs will be sold leading up to the big game, part of an estimated 37.7 million units that are expected to be sold this year, according to the Consumer Electronics Association.

That's up 38 percent compared to 2009, when 2.6 million televisions were sold for the Super Bowl.


The Colts' Super Bowl showing definitely brought Tony Foley out to buy.

He and his wife, Pat, bought their third big-screen Wednesday morning for the 50-person party they will host Sunday.

The Foleys already have one big-screen in the family room and another in the "man cave" downstairs. This one will sit in the living room for the party and then move to the bedroom after the game.

"I can watch the game like I'm there, drink beer and not have any worries," said Foley, Indianapolis, a Ford Motor Co. retiree.

The couple purchased a 55-inch LED along with a mounting bracket and Blu-ray disc player. The deal saved them hundreds of dollars with hhgregg offering employee discount pricing to all customers. Shoppers can save anywhere from $200 to $1,000 on a television.

Other retailers are slashing prices this week as well. Walmart, for example, is offering as much as $500 off certain sets. And Best Buy has savings of up to $1,000. Meijer is selling a 47-inch Philips LCD for $979.

Almost all the deals are on plasma, LCDs or LEDs. High-definition, it seems, is the way to go for sports fans.

In fact, 28 percent of HDTV owners say they purchased their set specifically to watch major sporting events, according to the electronics association. Twenty-two percent bought the big screens for the Super Bowl "You want that experience like you're at the game," said Steve Kidera, who researches the industry for the association. "Sports fans tend to be right up there when it comes to getting the latest technology." Jeremiah Cooley definitely wanted the best technology to watch the Super Bowl at his Zionsville condo. The 27-year-old was shopping Wednesday for an LCD. Cooley said he won't have a party but instead is watching the game with his girlfriend.

"Still, it's nice to see things as clearly as you can, especially when my man (Peyton) Manning's in it," he said. "But honestly I needed a new set and these prices would have brought me out, Super Bowl or no Super Bowl." To see more of The Indianapolis Star, or to subscribe to the newspaper, go to http://www.IndyStar.com.

Copyright (c) 2010, The Indianapolis Star Distributed by McClatchy-Tribune Information Services.

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