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Calysto to Provide Integrated PR Services to Mobile Money Ventures
[January 28, 2010]

Calysto to Provide Integrated PR Services to Mobile Money Ventures

TMCnet Contributor
The need for publicity cannot be undermined for any company in this age of instant information. Customers can easily forget a brand name and move to the next one if diligent PR activities are not pursued. Keeping this in mind, Mobile Money Ventures, or “MMV,” a top provider of mobile financial services, has selected Calysto Communications, to manage its PR activities.

Mobile Money Ventures provides customizable, secure and comprehensive, and guaranteed platform to deliver value for the customers, regardless of their carrier or mobile device. The company provides mobile financial services solutions.

Calysto Communications has been provided PR services for the companies in broadcasting, mobile and telecom industries. To get the most out of their public relations program, the agency combines “traditional” public relations activities with innovative social media marketing techniques. Mobile Money Ventures will receive a full range of public relations services as Calysto’s client.
“Like many forward-thinking companies, Mobile Money Ventures recognizes the value of having an integrated ‘traditional’ public relations and social media program,” said Laura Borgstede, CEO of Calysto Communications. “We look forward to helping Mobile Money Ventures find aggressive new ways to deliver its message to players in the fast-growing mobile financial services industry.”
Mobile Money Ventures will now get services such as strategic counsel, messaging, media and analyst relations, executive visibility and trade show support. Calysto will also support Mobile Money Ventures’ social media marketing activities, the company has announced. Mobile Money Ventures states that the company is impressed by the level of expertise that the Calysto team exhibited in both the mobile and the financial industries.
Recently, the company announced that it will provide public relations support to Sangoma, a provider of PC-based hardware and software for proprietary and open source based data and telephony transport solutions. Calysto has nurtured relationships with the most respected media and analysts in the telecom industry for more than 10 years. Calysto will provide Sangoma with a wide range of public relations services including media and analyst relations, messaging and executive visibility.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Kelly McGuire

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