New users catapult Tata Tele to top slot
(Mail Today (India) Via Acquire Media NewsEdge) TATA Teleservices Ltd has added 33 lakh subscribers in December 2009 and emerged as the number one operator in terms of subscriber additions for the fifth consecutive month.
The dual technology ( GSM and CDMA) service provider said in a statement the company has become the number one telecom operator in the country for the fifth consecutive month in December in terms of new subscriber additions, adding more than 33 lakh subscribers in the month.
With the new additions, the company has overtaken staterun BSNL to become the fifth largest telecom firm in terms of subscriber additions, with over 5.7 crore subscribers as on December, 2009.
Tata Teleservices's GSM service DoCoMo brand coupled with its CDMA brand ( Tata Indicom) pay- per- second billing system helped catapult the company's subscriber base to the top slot. Earlier, Idea Cellular had replaced BSNL at the number four position.
BSNL has 5.72 crore wireless subscribers.
Bharti Airtel, the country's number one telecom operator in terms of mobile subscriber base has added 28 lakh subscribers during the same period. It is the market leader with 11.88 crore subscribers. In terms of mobile user base, Bharti Airtel is followed by Reliance Communications, Vodafone Essar, Idea Cellular, Tata Teleservices and BSNL. In November, 2009, too, Tata Teleservices had showed a healthy growth in new subscriber additions, with 33 lakh entrants, the statement added.
The pay- per- second billing plan has resulted in a price war in the telecom industry with leading players launching new and innovative plans to woo customers. While most industry players have adopted the new billing plan, it has also been sharply criticised by companies such as Airtel and Vodafone.
The two telecom majors alleged that such plans hurt corporate revenues.
According to analysts, the pay- per- second billing is set to adversely impact the bottomlines of the telcos, which are already offering rock bottom call rates.
New users calling Tata Teleservices is now the No.
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