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YELL: mobile now available on 3 UK handsets; Deal sees Yell local business listings service available on mobiles out-of-the box
[March 02, 2009]

YELL: mobile now available on 3 UK handsets; Deal sees Yell local business listings service available on mobiles out-of-the box

(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:02032009 Yell and mobile operator 3 UK today announce an agreement which will see mobile pre-installed on 3 handsets. New 3 handsets will now include a pre-loaded icon link, allowing 3's customers to access mobile at the touch of a button. mobile will appear in the applications folder of compatible mobile phones sold by 3 in the UK, allowing consumers to access's local business information easily and quickly, from their handset. Key features include: -- The ability to locate any address in the UK by entering a place name, a street name or postcode -- The ability to share details of any of the 2.3 million businesses available on with their contacts, or save directly to the contact list on their handset for future reference -- The ability to view businesses on a map and use turn by turn directions 3 customers also have the opportunity to download Yell's award winning* service, mobile maps - which allows walking or driving directions to any address to be displayed directly on a detailed map.

Both services are part of Yell's suite of free-to-use** mobile products and are also compatible with the majority of older 3 handsets.

David Pearce, head of mobile product marketing, said: "As a leading player in mobile search, 3's mobile internet-savvy subscribers are an ideal target audience for us. They now have instant, free access to local businesses and information via mobile, wherever they are." Neil Andrews, head of portal advertising at 3 UK, said: "We are very excited to be working with a familiar household brand such as to bring customers a useful local information service direct to their mobile handset. 3 has always strived to launch innovative and unique mobile advertising propositions and this deal is a great example." To find out more information about's mobile services, visit on a pc.

To access mobile directly, visit using your mobile's web browser.

Notes to editors: * Mobile Search Awards 2008 - 'Best Location-based Search' award.

** mobile will offer all of its services free of charge to users. Standard network charges will apply and will vary dependent on individual providers and tariff packages. mobile should only be downloaded and used by or with the permission of the mobile phone bill payer.

In accordance with UK laws, mobile should not be used whilst driving.

About Launched in 1996, is a leading local search engine and major online advertising medium for UK businesses. provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.'s database of over two million UK business listings including 217,000 searchable advertisers (December 2008) can be accessed via the web site ( and mobile channels including JAVA and WAP services. provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal address book facility to keep a record of regularly used businesses. is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell's principal brands include: in the UK, Yellow Pages, and Yellow Pages 118 24 7; in the US, Yellow Book and; and in Spain, Paginas Amarillas and All these brands are trademarks.

Yell's online image library, containing product shots and logos can be found at: About 3 UK 3 is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected at home or abroad. To do this we're building the UK's best high-speed mobile broadband network. 3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Macau and Sweden.

Three facts about 3: - 3 launched the UK's first 3G network offering national coverage for calls and texts, and has over 90% population coverage for 3G services.

As we consolidate our radio access network with T-Mobile we expect to reach almost complete UK population coverage for 3G by the end of 2010.

- 3 has over 3 million active customers in the UK and over 19 million worldwide.

- 3 was the first to enable free voice over internet calling with Skype and the first to launch a dedicated Skype mobile phone, the 3 Skypephone.

For more information about 3 UK, please visit or call the 3 Media Office on 0845 6038333.

The book, the web, the phone Whatever you want, just Yell CONTACT: Demelza Fryer-Saxby, Corporate PR Manager, Yell Tel: +44 (0)118 950 6977 ext: 22977 Tel: +44 (0)783 489 3174 Fax: +44 (0)118 956 0354 e-mail: [email protected] Kim Craine, 3 Press Office Tel: +44 (0)845 603 8333 WWW: ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties.

Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to [email protected])).

Copyright ? 2009 M2 Communications Ltd.

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