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Axia Audio uses Soffront CRM to Enhance Productivity and Customer Support
[February 09, 2009]

Axia Audio uses Soffront CRM to Enhance Productivity and Customer Support

TMCnet Contributing Editor
Soffront Software announced that Axia Audio, a Telos Systems company, is using Soffront CRM to better manage sales opportunities and customer support.

Axia Audio specializing in digital audio routing, mixing and distribution systems for broadcast and other pro-audio applications and builds Ethernet-based professional IP-Audio products for broadcast, sound-reinforcement and commercial audio applications together with digital audio routers, DSP mixers and processors, and software for configuring, managing and interfacing networked audio systems.

Soffront Software the leader of mid-market Customer Relationship Management (CRM) software 1992 is privately held, debt-free, and profitable. The company spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, helpdesk, project management, order processing, defect tracking and more. Soffront CRM is flexible, powerful, and affordable and with on-demand, on-site, or host-to-purchase options, floating or named seats, is the perfect choice for mid-size companies.
Marty Sacks, vice president of Axia explains that after considering approximately two-dozen solutions, Axia selected Soffront CRM in 2006 because Soffront proved to be the best combination of simplicity and customization thus increasing productivity in their sales department by providing a full, 360-degree view of their customers. “Using automated tools in Soffront, our sellers can inform management on the status of opportunities and collaborate more easily on how best to close them,” said Sacks. “Soffront allows our sales force to spend more time doing what they do best — selling.” Sacks adds that Axia is the first broadcast console manufacturer to provide 24/7 customer support, and Soffront helps them do that more effectively. “The sun never sets on our business. If a customer calls in the morning and then calls back late that night, any customer support employee can help them. The customer’s complete history is quickly and easily available, ensuring the fastest possible resolution to every issue.”
The Export-Import Bank (Ex-Im Bank) of the United States is using Soffront CRM for Sales Force Automation (SFA).

Export Import Bank uses Soffront. Soffront Software Inc., a provider of mid-market CRM software, announced that Narus (News - Alert), Inc. is using Soffront CRM to enhance their product development process. Narus uses Soffront to enhance productivity. Narus, headquartered in Mountain View, Calif., is a supplier of real-time traffic intelligence for the protection and management of large IP networks. "Narus purchased Soffront CRM several years ago to improve work processes in our engineering department," said Richard Casey, senior director, Engineering Operations at Narus. "Consequently, Soffront has allowed us to automate many of our processes, reducing human error and increasing productivity."

Barkha Bathwal is a contributing editor for TMCnet. To read more of Barkha's articles, please visit her columnist page.

Edited by Tim Gray

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