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ARPU~UP and Interteam Launch Full Marketing Package for 2009 GSMA Mobile World Congress Participants
[December 23, 2008]

ARPU~UP and Interteam Launch Full Marketing Package for 2009 GSMA Mobile World Congress Participants

Jerusalem, Israel -- ARPU~UP, a Web marketing strategy consulting firm, and Interteam Content Services, a provider of quality written content for web sites, have teamed up to offer a full marketing package to companies participating in the 2009 GSMA (News - Alert) Mobile World Congress in Barcelona in February.

The one-stop service is aimed at managing a client’s tradeshow program in order to ensure that a participating company will fully utilize the extraordinary opportunities arising from the world’s foremost cellular trade show.

Firms proposing to attend the GSMA congress will receive full marketing direction from ARPU~UP and Interteam Content Services. Services include: personal guidance on how to best prepare teams for the show; team supervision; social media and other web-related marketing campaigns; scheduling meetings; and many other services designed to make the best use of exhibit marketing budgets.

Effective scheduling and advance planning are the key factors to success at such events. Paying attention to the small details ahead of the show will save time and money for companies looking to maximize opportunities.

Services include:

- Defining and producing marketing material required for the trade show – electronic (Web), print (brochures, leaflets), presentations, video and other marketing communications (MarCom) materials.

- Booth design and production

- PR writing, optimization and delivery – writing, optimizing and distributing press releases for major news search engines such as Google (News - Alert) News, Yahoo News and Topix.

- Blog marketing – distributing PR materials to leading bloggers who cover the mobile industry.

- Guerrilla PR marketing – usage of Web bookmarking and social news aggregator web sites, in order to increase the visibility of the PR in the mobile phone community.

- Booth management training

All services are offered by experienced professionals with proven track records.

“Companies that prepare in advance will be able to benefit most from the great opportunities the show offers,” said Boaz Babai, ARPU~UP’s founder and CEO. “In times of economic uncertainty, it is most important to maximize the opportunities while maintaining control over costs. In today’s environment companies can’t afford failure resulting from the lack of proper preparation.”

“Companies that do not fully utilize this opportunity will fail to get a real return on their investment,” said Dan Gerstenfeld, CEO of Interteam Content Services. “By using our new service package, companies can be confident that they are ready to take full advantage of the show’s offerings, so that they won’t need to wait another year for a second chance.”


ARPU~UP is a Web marketing strategy consulting firm providing online marketing strategies to innovative Israeli business start-up companies.

ARPU~UP provides an effective method of driving highly targeted visitors to web sites using Web marketing techniques, including: natural SEO, PR optimization and delivery, Pay-Per-Click campaign management, corporate blog marketing and smart online guerrilla marketing.

For more information about ARPU~UP, please visit

Company Contact:
Boaz Babai

About Interteam Content Services

Interteam Content Services specializes in writing for web sites. The company assures that the information users obtain from its clients’ web sites is well-written and presented, interesting, accurate and up-to-date.

Interteam Content Services was founded by veteran journalist Dan Gerstenfeld.

The company specializes in business, finance and hi-tech, and provides services to a wide range of companies in Israel and abroad. Interteam’s clients include some of Israel’s leading financial institutions, real estate companies and venture capital and private equity funds.

For more information about Interteam, please visit

Company contact:
Dan Gerstenfeld

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