Milwaukee Tourism Commission: Milwaukee Tourism Commission Launches Major Internet Campaign At ThisIsMyMilwaukee.com
(M2 PressWIRE Via Acquire Media NewsEdge)
Citing the grievous failures of previous tourism efforts, the
newly-formed Milwaukee Tourism Commission (MTC) announced today the
launch of its major "new media" campaign This Is My Milwaukee
(ThisIsMyMilwaukee.com). Funded by private investors, the initiative
seeks to supplant the city's obsolete tourism efforts with a modern,
"The media landscape has changed; billboards and bumper stickers don't
cut it anymore," said MTC President and CEO Larose Burton. "Our city
needs a robust internet presence that the existing Milwaukee tourism
groups just can't provide."
The centerpiece of the $1.3m campaign is ThisIsMyMilwaukee.com, which
features a short online film designed to propel Milwaukee into the
YouTube age. The video offers a hip and irreverent look at Milwaukee
that anyone can appreciate-families, young professionals, teens, even
current and former residents.
The This Is My Milwaukee campaign will enable the Milwaukee Tourism
Commission to replace VISIT Milwaukee as the city's premier marketer.
VISIT Milwaukee, formerly known as the Greater Milwaukee Convention &
Visitors Bureau, was founded in 1967.
"VISIT Milwaukee has been bogged down in red tape since the beginning,"
said Mike Russo, Vice President of Development at the MTC. "Because
they're beholden to City Hall, they don't have the independence
required to run a good campaign. The numbers don't lie-VISIT Milwaukee
"Mike can be pretty hard on VISIT, but it's true-our city needs a new
approach," said Michael Lewis, Communications Director at the MTC.
"This Is My Milwaukee is the kind of campaign that gets noticed today.
If you don't understand new media, you don't stand a chance."
The Milwaukee Tourism Commission intends to build ThisIsMyMilwaukee.com
into an internet content destination. As the campaign develops, users
will flock to the site to watch videos, make profiles, check sports
scores, and chat about all things Milwaukee.
"This video is just the first wave for This Is My Milwaukee," said
"We're working hard to rebuild our city."
ABOUT THE MILWAUKEE TOURISM COMMISSION
The Milwaukee Tourism Commission was formed in 2007 by entrepreneur
Larose Burton, with support from private investors. The Commission
seeks to revitalize the City of Milwaukee through innovative
multi-media operations. Its ongoing projects include the This Is My
Milwaukee tourism campaign, a teen leadership summit, and a Champion
Dynasty Fund to support the production of Milwaukee and Midwestern
CONTACT: Michael Lewis, Communications Director, Milwaukee Tourism
Tel: +1 414 688 7035
e-mail: [email protected]
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