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CSR: CSR's industry-leading BlueCore silicon inside Aliph's new Jawbone Bluetooth headset
[October 27, 2008]

CSR: CSR's industry-leading BlueCore silicon inside Aliph's new Jawbone Bluetooth headset


Cambridge, UK, Oct 27, 2008 (M2 PRESSWIRE via COMTEX) --
CSR (LSE: CSR) today announced that Aliph's highly acclaimed new Jawbone Bluetooth headset uses CSR's BlueCore5-Multimedia Bluetooth technology. The new Jawbone utilises CSR's powerful integrated Digital Signal Processor (DSP) to enable its patented NoiseAssassin technology, which provides end-users with unrivalled noise elimination performance in any environment.



The new Jawbone is the successor to the original award-winning Jawbone headset. In the tradition of bringing together science and beauty, the new Jawbone design is 50% smaller than the original and features breakthrough noise elimination technology to provide even better voice quality in a smaller and more ergonomic package.

CSR's BlueCore5-Multimedia has a flexible DSP architecture which allowed the designers at Aliph to easily add innovative features that help boost the performance and functionality of the Jawbone headset. Jawbone's NoiseAssassin technology literally feels the user's speech with its patented Voice Activity Sensor (VAS). The VAS allows the Jawbone headset to distinguish the user's voice from ambient noise with unprecedented accuracy. The proprietary NoiseAssassin algorithm uses the power of the CSR DSP inside BlueCore5-Multimedia to aggressively cancel out noise while accurately preserving the user's voice.


Richard Drysdale, Vice President, Product Management & Strategy, Aliph said, "After using BlueCore3-Multimedia for the highly successful original Jawbone headset, CSR was the obvious choice for the new Jawbone. The new Jawbone needed to improve on the high standard set by its predecessor and, by moving to CSR's fifth generation multimedia Bluetooth technology, we are able to offer our customers industry leading wireless audio performance."

"After the success of the original Jawbone headset we were proud that Aliph chose CSR for the second generation product," said Anthony Murray, Senior Vice President of CSR's Wireless Audio Strategic Business Unit. "The new Jawbone has improved on what was one of the best headsets on the market and, by using CSR's BlueCore technology, will continue to provide end-users with industry leading connectivity and best-in-class audio performance."

CSR's multimedia BlueCore products are the only Bluetooth ICs on the market to integrate a high performance DSP and CODEC. CSR has designed BlueCore5-Multimedia to provide exceptional audio and radio performance at low power consumption.

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About CSR
CSR is the leading global provider of personal wireless technology and its product portfolio covers Bluetooth, GPS, FM and Wi-Fi (IEEE802.11). CSR offers developed hardware/software solutions, based around its silicon platforms, that incorporate fully integrated radio, baseband and microcontroller elements.

CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC, Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba.

CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the USA.

More information can be found at www.csr.com
About Aliph
Aliph makes personal technology comfortable, usable and beautiful. The company's flagship product, the award-winning Jawbone Bluetooth headset with NoiseAssassin technology, set a new standard for mobile voice quality. Unmatched in the industry, Aliph's NoiseAssassin technology was originally perfected with the Defense Advanced Research Projects Agency (DARPA) for battlefield applications, eliminating background noise and delivering unparalleled call clarity in mission-critical environments. Since its launch in December 2006, the Jawbone headset has been widely recognized as the best Bluetooth headset in the marketplace and is a top seller at Apple, AT&T, Best Buy, Verizon and Carphone Warehouse retail stores.

The company was founded by Alexander Asseily and Hosain Rahman, who met as Stanford undergrads and shared a belief that better user experiences around voice and device usability are critical to improving mobile communications.

Aliph is a privately-held company headquartered in San Francisco and is funded by Khosla Ventures and Sequoia Capital. For more information and a demo, go to www.jawbone.com.

CONTACT: Alan Woolhouse, CSR
Tel: +44 (0)1223 692 689
e-mail: aw@csr.com
David Marsden/Alex Perryman, EML
Tel: +44 (0)208 408 8000
e-mail: csr@eml.com
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