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Business Writer Andrew Sherman Announces Fall Release of Inspirational Book: "Road Rules: Be the Truck not the Squirrel"
[October 16, 2008]

Business Writer Andrew Sherman Announces Fall Release of Inspirational Book: "Road Rules: Be the Truck not the Squirrel"


(Marketwire Via Acquire Media NewsEdge) WASHINGTON, DC, October 16 / MARKET WIRE/ --

Andrew Sherman, author of 17 business books
including the bestsellers "Raising Capital" and "Franchising & Licensing:
Two Ways to Build Your Business," will release his first book aimed at the
general public this fall. "Road Rules: Be the Truck not the Squirrel"
(http://www.bethetruck.com) takes a fresh look at the rules and lessons we
follow while driving to work or running errands and applies these to life
outside of the car.

The first non-business book written by Sherman, "Road Rules" is about the
time one spends behind the wheel, and however uninspiring it may be, it
teaches you about life's most meaningful lessons. From speed and direction,
to knowing when it is time to refuel or change lanes, the rules one must
follow on the road are not dissimilar from the rules one must live by and
use to set life priorities and goals that matter most.

"I came up with the idea for the book on one of my long, frustrating
commutes, realizing the parallels between how we should drive and how we
should conduct our personal and professional lives," said Sherman. "With
the coming election and the unprecedented economic problems, now more than
ever people are looking for guidance and comfort in an uncertain world. I
hope that the book can provide a fresh perspective and insight to help calm
frayed nerves."

"Road Rules" centers around 12 key road rules and their application on
interstates as well as the road of life:

1. Be the truck. Not the squirrel.
2. Share the road
3. Happiness is a clear windshield
4. Embrace your dashboard
5. Pay careful attention to the road signs of life
6. Be guided by your navigational system
7. Don't fear the back roads
8. Be an all-weather driver
9. Accidents can happen even to the best drivers
10. Objects in the rearview mirror are closer than they appear
11. Life is a four-way intersection
12. Don't judge a driver by his vehicle

Visit www.bethetruck.com for more information and insight into this
inspirational journey and look into life and its challenges. "Road Rules"
is slated for publication in November 2008. Advance copies may be ordered
through Amazon at http://www.amazon.com/Road-Rules-Squirrel-Essential-Navigating/dp/1601940211/ref


=sr_1_1?ie=UTF8&s=books&qid=1222108360&sr=8-1


About Andrew Sherman


Andrew J. Sherman is a professor of business management, strategy and
planning at the Robert H. Smith School of Business at the University of
Maryland and a senior partner in Dickstein Shapiro LLP in Washington, DC.
Sherman has been a keynote speaker on business growth topics in over 35
countries at thousands of conferences around the globe. Whether as a
professor, speaker, or advisor, he has devoted his professional life to
helping companies grow. After 17 books on business growth, "Road Rules" is
his first journey into personal growth and development, life planning, and
societal rules of the road.

Sherman has appeared as a guest and a commentator on all of the major
television networks as well as CNBC's "Power Lunch," CNN's "Day Watch,"
CNNfn's "For Entrepreneurs Only," and Bloomberg's "Small Business Weekly."
He has appeared on numerous regional and local television broadcasts as
well as national and local radio interviews for National Public Radio
(NPR), Business News Network (BNN), Bloomberg Radio, AP Radio Network,
Voice of America, Talk America Radio Network and the USA Radio Network, as
a recognized expert on capital formation, entrepreneurship and technology
development.

Early Praise for "Road Rules: Be the Truck, Not the Squirrel"

"Life's true road to happiness is never straight. Andrew J. Sherman's
'Road Rules' provides a memorable analogy for navigating the journey."

--Verne Harnish
Founder of EO and CEO of Gazelles, Author of "Mastering the Rockefeller
Habits"

"Andrew J Sherman's 'Road Rules' is a 'great GPS for life.' He covers life
ups and downs, and everything in between. A book that has you think,
reflect and enjoy. There is definitely something for everyone on this
Journey!"

--Keith Alper, CEO/Executive Producer
Creative Producers Group

"If you can only read one self-help book this year, 'Road Rules' should be
on the top of your list. Andrew J. Sherman has written a wise, witty and
inspirational guide to a meaningful life. You will have a better chance of
reaching your destination, if you use the fuel he provides to power your
journey down the highway of life."

--Melanne Verveer
Co-founder and Chair, Vital Voices Global Partnership
(former chief of staff to First Lady Hillary Clinton)

"Given the recent financial crisis in our country, every American needs to
read 'Road Rules!' We need to get back to our core values and principles
that guide us to make the right long term decisions, as Andrew so
brilliantly demonstrates in this book. It has become increasingly hard to
do the 'right thing' because of societal pressures, distractions, and
temptations. Andrew's opening quote is invaluable: 'Let me not swerve from
my life's true path, for it is on this road that my soul connects to its
divine source.' His book will provide you the sense of peace that we are
all very hungry for given the increasing complexity of our daily lives."

--Terry Thorson Cox
President & CEO
Business Innovation & Growth (BIG) supported by Inc. Magazine
ThinkBIG!

"If you'd like to finally take control of the wheel and influence the
course of your destination, 'Road Rules' will make you think in ways you've
never thought before. Andrew J. Sherman has provided concise insights and
observations into developing strategies for a more robust journey on the
road of life. 'Road Rules' is simple and clear, yet profound in its depth
and clarity. Andrew provides you with the tools to develop your personal
road map for satisfaction in both your personal and professional life."

~Shawn M. Hoyer
Senior Vice President, Bank of America
Global Middle Market Banking

Contact:
Piper Conrad
Phone: 703-287-7820
Email: pconrad@speakerboxpr.com

Copyright ? 2008 Marketwire

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