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CTIA and NeuStar Name CSC 'Pioneer' Award Winners
[September 16, 2008]

CTIA and NeuStar Name CSC 'Pioneer' Award Winners

(Wireless News Via Acquire Media NewsEdge)
CTIA and NeuStar celebrated the five-year anniversary of the U.S.
Common Short Code (CSC) program by presenting the third annual "CSC
Pioneer" award to three companies.

CSCs are short five and six-digit numbers that mobile phone users can
use to send and receive text and multimedia messages using the
messaging capabilities that come standard with virtually every handset
made today. CSCs are "common" and work across mobile service providers,
meaning messages can reach mobile subscribers regardless of what mobile
provider or what type of mobile device the subscriber has.

Winners of the 2008 Pioneer Awards are:

- Applications provider: Repeat winner HipCricket, a Kirkland,
Washington, based marketer that drives new revenue and customer loyalty
for broadcast stations and consumer brands through strategic and
measurable mobile marketing interactivity. HipCricket has delivered
successful campaigns for customers including Clear Channel Radio,
Premiere Radio Networks, Sandusky Broadcasting, NBC, Coca Cola,
Staples, Hershey's and Jameson.

- Aggregator: OpenMarket, a Seattle-based provider of mobile messaging
and financial payment processing systems for direct-to-consumer (D2C)
mobile commerce; and

- New Customer: Philadelphia-based M3 Mobile Marketing, a provider of
mobile technology used to communicate with customers of large companies
in order to raise brand awareness, drive revenue and stimulate greater
return on advertising. M3 Mobile Marketing creates and integrates
brand-specific mobile advertising campaigns and leverages its
technology to execute and support them.

"These three companies have shown true innovation and leadership in
taking the mobile marketing revolution to the next level," said Steve
Largent, president and CEO of CTIA. "They are clearly expanding the
market for CSCs by demonstrating to new clients the marketing power of
CSCs to create new business opportunities."

"The jump in demand for CSCs is coming from a variety of sectors," said
Diane Strahan, NeuStar vice president of Mobile Services, "including
retail, entertainment, government, political campaigns and non profits.
Advertisers are increasingly shifting their spending from conventional
venues to capture the attention of the mobile customer."

CTIA is the international association for the wireless
telecommunications industry. NeuStar is a provider of clearinghouse and
directory services to the communications and Internet industry.

((Comments on this story may be sent to

((Distributed on behalf of 10Meters via M2 Communications Ltd -
((10Meters -

Copyright ? 2008 Wireless News

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