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MobileMax Awarded "Best of Show" at INTERNET TELEPHONY Conference & EXPO East 2008
[February 12, 2008]

MobileMax Awarded "Best of Show" at INTERNET TELEPHONY Conference & EXPO East 2008

TMCnet News
MobileMax (News - Alert) technology Singled Out for Innovation and Quality at Leading IP Communications Event in January

Hertziliya, Israel (02/11/08) — MobileMax announced today that its Mobile LCR (Least Cost Routing) solutions have been named a winner of a “Best of Show” Award at Technology Marketing Corporation (TMC (News - Alert)®)’s INTERNET TELEPHONY Conference and EXPO East 2008. TMC reports the conference was attended by more than 7,100 people at the Miami Beach Convention Center in Miami from January 23-25, 2008.
MobileMax solutions revolutionize Fixed, Mobile and IP convergence by transforming multi-stage dialing to one-touch dialing.  MobileMax’s patent pending technologies allow the conventional mobile phone to route calls based on predefined criteria. The MobileMax mobile client can seamlessly integrate with any IVR, PBX (News - Alert), or fixed-line platform, and allows users to transparently use the platform from their cell phones without the need to “dial-in.”  Just find the number in the address book or call log and click “send” — the rest is done by the MobileMax solution. 
Increasing the bottom line for Service Providers by:
  • Raising usage, ARPU and reduce churn,
  • Accelerating new customer acquisition and penetration,
  • Create customer ownership.
Benefits to Enterprises and IP/PBX providers:
  • Increased productivity and reduce costs,
  • Add IP-PBX features from mobile phones,
  • ·Enforce mobility policies,
  • One phone number,
  • Gain PBX features on corporate Mobile phone.
“MobileMax’s goal is to improve usability for the mobile users in order to help PBX and Service providers increase ARPU and user base,” said Perry Nalevka, MobileMax Director of Business Development.
“MobileMax and their innovative Mobile LCR and MobEx solutions are a standout indication of why so many enterprise buyers, developers, resellers and service providers flock to INTERNET TELEPHONY® Conference & EXPO,” said TMC President and Conference Chairman, Rich Tehrani (News - Alert). “Their innovation and commitment to quality attracted many serious prospects to their booth. Attendees knew they would find solutions in the MobileMax booth that would help them in their businesses today.”
The Best of Show awards are presented to companies unveiling the most impressive new products or new releases at the show. Each winner displayed and demonstrated their products on the INTERNET TELEPHONY Expo show floor.
A full list of the winners appears online, on the TMC Web site, and will be published in the March 2008 issue of INTERNET TELEPHONY®.
The next INTERNET TELEPHONY Conference & EXPO will take place September 16-18, 2008 at the Los Angeles Convention Center in Los Angeles, California. For information, visit or call (203) 852-6800 ext. 146.
About MobileMax
MobileMax, founded in 2004, develops unique patent-pending FMC technology that enables service providers and PBX providers to provide a Mobile LCR application to their customers and users.  This dramatically raises usage, ARPU and lowers churn — maximizing market potential from the lucrative mobile subscriber segment. For IP PBX and VOIP providers MobileMax offers Enterprise Mobility and another means for users to access their accounts while away from their desks or homes.  Using MobileMax’s technology, mobile subscribers can dial calls directly from their mobile handset — with no additional keystrokes — and automatically routed over preferred infrastructures.
MobileMax Technologies is a publicly traded company on the Tel Aviv Stock Exchange (TASE:MBMX).
For additional information on MobileMax, please visit our Web site at
About TMC
Technology Marketing Corporation (TMC) publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine which have a combined readership of over 600,000 including pass-along readers. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 7,000 most visited Web sites in the world by*, TMCnet serves two to three million unique visitors each month globally. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference. (* is an company that ranks Web sites by their traffic levels. Neither nor is affiliated with TMCnet.)
For more information about TMC, visit
MobileMax Contact:
Perry Nalevka
TMC Contact:                                                             
Michael Genaro (News - Alert)                                                                       
203-852-6800, ext 142                                                           

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