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Spice Corp Ltd: Leading Indian telecoms corporation launches innovative new global first products
[February 11, 2008]

Spice Corp Ltd: Leading Indian telecoms corporation launches innovative new global first products

(M2 PressWIRE Via Thomson Dialog NewsEdge)

Barcelona - Spice Corp Ltd, a leading Indian telecoms Corporation, is
launching several groundbreaking products at the Mobile World Congress

The Peoples' Phone - probably the world's cheapest phone (including a
Braille version) at under US$20 to the consumer

The Movie Phone - the world's first phone to play movies on a disc

MITR (a friend' in Hindi) - a unique user friendly Single Mobile
Interface (handset and service operator agnostic) that will deliver a
host of must-have web based applications

These new products are absolute world firsts and are not to be missed
on Spice's stand at Mobile World Congress - Hall 7, B42.

Spice is a multi-business organisation with a 30 year track record in
automation, technology, IT and telecoms - primarily focused on
communication and entertainment. Working with over 448 international
operators across 208 countries, Spice is among the top 6 private GSM
operators in India, and is listed on the Bombay Stock Exchange. The
Group is valued at over $2bn; has 10,000 employees; and a customer base
in the region of over 6 million.

India is currently the fastest growing mobile telephony market - both
in terms of services, as well as manufacturing of handsets. India has
adopted the latest and most advanced mobile telephony technology
available anywhere in the world, putting it ahead of even many of the
developed countries'. Even on the VAS front, India has emerged as a
very strong developer with a lot of work from across the globe being
outsourced to India. India is also being looked at as a preferred
manufacturing hub by a lot of manufacturers.

Dr B K Modi, Chairman of the Spice Corp said: "Spice has a long
history in the Asian telephony market and we are very proud to
introduce our exciting new products here at the Mobile World Congress.
We at Spice have always focussed on innovation as our key strength and
differentiator in delivering value and customer-friendly products to
meet changing demands and expectations. Our new handsets add value to
operators and users alike. From the readily accessible People's
Phone' handset, to the exciting new mobile hardware in the Movie Phone,
our objective is to always be the global leader in bringing and
providing customer-friendly and innovative products."


The Peoples' Phone is a world first. The phone will be available to
the consumer for under US$20, making it accessible to a vast number of
people who currently cannot afford the expense of a mobile handset. In
addition, the easy to use technology will make the phone usable by a
broader audience. Initially, The Peoples' Phone will be launched into
India and the Middle East - with further plans in place to introduce
the handset to wider regions.

The handset package incorporates:

Voice Response Technology

Stylish looks

Universal charger

Sing tones

Dr B K Modi, Chairman of the Spice Corp said: "The interest in The
Peoples' Phone has been incedible. Spice has always worked towards
inspiring the Indian masses to connect, and with this phone we are
giving people at all income levels the opportunity to own a mobile
phone. Internationally, India has become renowned for launching
affordable technology and The Peoples' Phone follows this tradition.
We are confident that The Peoples' Phone is going to a major global
success." Using the same design basis as the People's Phone', Spice
Corp is also introducing their innovative new Braille Phone at the
Mobile World Congress. Heralded as the most user-friendly braille
phone on the market, Spice has incorprated the following functionality
into the handset:

One touch "Help" Key

Voice Response Technology

No Screen

Braille Language Keypad

Universal Charger

Sing tones

Number call back facility - an automated voice announcement of the
number dialled to reasssure the user that they have dialled the correct

Incoming call announcement - the phone number of the incoming call is
announced to the user so that the caller can be easily identified
before answering the call


Another world first for Spice, The Movie Phone is an incredibly
exciting new product incorporating fantastic, incomparable, and as yet
unseen, technology. Launched in partnership with VmediaTM Research,
Inc; Longcheer; Cinram; PacketVideo; Panasonic Communications Co., Ltd;
the new phone has been developed in response to increasing consumer
demand for mobile and converged entertainment and is being shown at
Mobile World Congress for the very first time. The Movie Phone will be
launched into India and South-East Asia in June 2008, with further
plans underway for a global roll-out. Initially, 40 big titles will be
available, with big plans in place for further titles. Spice has
already partnered with various big entertainment houses like Eros,
Shemaroo and T-series who are excited to develop content in v-media
disc format for it to be available to mobile phone users across the

Compact, versatile and stylish, the Movie Phone combines high-end
mobile phone functionality with top-of-the-range entertainment features
- allowing the user to play movies on small discs, without compromising
on digital quality.

The handset comes with a user-friendly interface and features:

A large 2.8" TFT screen with 262K colour display

Wireless music

TV out connection

Full movie viewing (up to 3.5 hours)

In addition, also included is a standard 3.5 mm stereo headset port and
an audio-out port. The audio-out port also functions as a TV-out
connection transforming the Spice Movie Phone into a home entertainment
player with a single cable connection to any TV.

Dr B K Modi, Chairman of Spice Corp, said: "Spice Corp is delighted to
be the first to launch a disc-based movie phone. We believe the Movie
Phone will become the most popular multimedia communications platform
worldwide and may even change the way we all view movies, just as the
i-pod changed the way we listen to music. Consumers are increasingly
demanding entertainment to be immersive, mobile, engaging and
collaborative. With this trend in mind, the phone is developed to meet
the needs of consumers seeking entertainment mobility, enabling them to
play their favourite video content whilst on the move without the
effort and technical requirements involved in downloading. Global
interest in the Movie Phone has been phenomenal - with big media houses
showing a particular enthusiasm in the opportunity to develop original
content to a massive new audience of mobile users." Steve Volk, CEO
and founder of VmediaTM Research, said: "Spice Mobile has created an
innovative mobile phone that gives consumers an entirely new mobile
entertainment experience. VmediaTM transforms the mobile phone into a
personal theatre so you can watch exactly what you want, on your
schedule, any place you happen to be. VmediaTM discs are a new standard
in mobile entertainment - full-length, new release movies with no
compromise in quality or ease of use."


MITR' (meaning a friend' in Hindi), being launched at Mobile World
Congress (by MobiSoc, a company promoted by Spice), is a groundbreaking
innovation in mobile Internet. Easy-to-use and easy-to-navigate, MITR
is an intuitive user interface that works across all handsets and
networks. MITR is ready to be rolled out across any region or platform.

For operators, MITR will provide a rich graphic interface, automatic
upgrade for new releases; minimal latency; intelligent data catching
and an optimised network layer. Operators will be able to securely
offer their customers the latest applications quickly and efficiently
with easy payment processes and management. In addition, MITR
integrates with all usual handset features, including SMS, voice,
phonebook and multimedia functions.

For content providers, MITR provides rapid application development for
creating feature rich and handset optimised applications; automatic
application upgrade; and integrated payments and advertising engines.
MITR also provides a sophisticated testing framework. The interface
creates a perfect environment for users to discover' content and

The powerful and exhaustive web architecture has a web interface for
application deployment and management, a web services framework for
data exchange, an integrated powerful data exchange framework as well
as monitoring and logging.

The ad server integates with the web service to provide profile-based,
personalised ads and a suite of tools to create, deploy and monitor
ads. The integrated advertising client displays contextual ads,
clickable ads (as on the Internet) and monitors ad impressions and user

Dr B K Modi, Chairman of the Spice Corp said: "Until now, utility-based
services have promised the earth and delivered very little. The
technology behind MITR will ensure that up-to-date and personalised
mobile applications are delivered to the end-user. With MITR, surfing
the Internet will be truly interactive and fun for the consumer, while
increasing revenues for the operators and content providers. MITR will
make the mobile Internet extremely user-friendly and we see potential
in taking this interface forward for the PC-based environment. MITR is
where the future of mobile Internet lies." Mr. Sachin Bhatia,
Co-Founder & CMO, said: "'MITR' is a fantastic platform
which gives access to a whole world of applications at just a press of
button. We are evaluating a tie-up with MobiSoc for this innovative
Mobile Travel solution". (MakeMyTrip is the no. 1 online travel agency
and a pioneer and leader of the mobile travel platform in India.
MakeMyTrip offers users comprehensive mobile based and user friendly
end to end solution for flights, hotels, holidays & cabs bookings,
allowing its users to Search-Book-Pay and get delivery of
tickets/travel vouchers on mobile.)

Notes to Editors: Spice Corporation Ltd is a multi-business
organisation with a 30 year track record in automation, technology, IT
and telecoms - primarily focused on communication and entertainment.
Working with over 448 international operators across 208 countries,
Spice is among the top six private GSM operators in India, and is
listed on the Bombay Stock Exchange. The Group is valued at over $2bn;
has 10,000 employees; and a customer base in the region of 3 million.

Spice Corp's objective has been to develop and establish the "Mobile
Ecosystem" - a seamless and comprehensive offering, extending from GSM
mobile services, to mobile handsets, content development, mobile
solutions and VAS, as well as retail services.

Spice's brand's ethos is summarised as a "Synchronized Performance
through Innovation in Communication and Entertainment" - the Group aims
to fulfill the integrated technological needs of global customers.

Spice Corp has a 360-degree presence across the mobile market, with a
presence in many emerging and hi-growth sectors including:

Telecom - Spice Communications

BPO - Spice BPO Services

Technology Retail - Hotspot

Mobile Phones - Spice Mobile

Mobile Value Added Services - Spice Mobile VAS

Entertainment Centers - Spice World

It operates through the following businesses: 1. Spice Telecom Spice Communications Ltd (Brand Spice Telecom) is
the sixth largest player in the GSM services arena with a subscriber
base of 3.7 million subscribers across Punjab and Karnataka.

2. Spice Mobiles <> This
listed company has a strong presence in the indian handset market and
is now ready to roll out in various South-East Asian countries. With
innovation' as the company's mantra, Spice mobiles has heralded a new
chapter in the history of Indian Mobile Telephony by launching the
first ever DUAL MODE PHONES in the country. Spice partnered with
Reliance to bundle the Dual SIM CDMA-based phone.

3. Spice Mobile VAS <>

This company develops Mobile VAS and other operating solutions, as well
as content for Mobile Service Providers. Spice Mobile VAS has partnered
with the likes of Airtel, Idea and Reliance. This company specializes
in mobile VAS and tech platform solutions (TELCO-centric), social
networking, gaming solutions and mobile marketing.

4. Mobisoc <> MobiSoc, a new
venture promoted by Spice Corp, is driven by the commitment to spread
the usage of mobile internet across the world through its product suite

CONTACT: Isabel Fox/Cordelia Meacher/Josephine Salm
Ballard Associates
Tel: +44 (0)7062 1191

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to

Copyright ? 2008 M2 Communications Ltd.

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