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NPD Group and ESA: Computer and Video Game Industry Reaches $18.85 Billion in 2007
[January 28, 2008]

NPD Group and ESA: Computer and Video Game Industry Reaches $18.85 Billion in 2007


(Wireless News Via Thomson Dialog NewsEdge)
Computer and video game software sales reached $9.5 billion in 2007, 28
percent over the previous year, and set a new record according to final
data compiled by the NPD Group and announced by the Entertainment
Software Association (ESA).

The industry s economic impact is illustrated further through data
showing that Halo 3, the best-selling title of 2007, took in more
revenue in its first day of sales than the biggest opening weekend ever
for a movie (Spider-Man 3) and the final Harry Potter book s first day
sales.*

"The video game industry set the pace over all others in 2007, with
record-breaking sales, off-the-charts consumer demand, and innovation
reaching from galactic exploration to guitar simulation," said Michael
D. Gallagher, president and CEO of the ESA, the U.S. association
representing computer and video game software publishers. "On average,
an astonishing 9 games were sold every second of every day of the
year." The ESA cited data showing that the industry sold over 13.4
million portable game units in 2007, easily trumping the much-hyped
Apple iPhone, which sold just 4 million units.

According to the data compiled by the NPD Group, overall U.S. video
game console software sales reached $6.6 billion (153.9 million units),
computer games sales were $910.7 million (36.4 million units), and a
record $2.0 billion (77.5 million units) in portable software sales. In
terms of total units sold, approximately 267.8 million computer and
video games were sold in 2007.

"Expansion was an overarching theme for the industry last year - from
the types of games sold to the people who bought them," said Anita
Frazier, industry analyst, The NPD Group. "NPD's consumer demographic
data verifies that two non-traditional consumer groups grew
over-proportionately to the whole: females and individuals over the
ages of 35."

Interestingly, the NPD Group s data indicates that, in unit sales, only
15.5 percent of games sold last year were rated "Mature (M)," as
compared to the 56.5 percent of games sold rated "Everyone 10+" or
lower and the 28 percent of games that were rated "Teen (T)." Also, one
of the largest genres growing was Family Entertainment, which grew 110
percent (17.2 percent of all games sold in 2007, up from 9.1 percent in
2006). This is clearly an industry strongly rooted in family-friendly
entertainment, and not on Mature-rated titles, noted Gallagher.

The NPD Group is a global market information company that measures
product movement and consumer behavior across a broad range of
industries. For more information on The NPD Group, please contact David
Riley at 516-625-2277.

The ESA is the U.S. association dedicated to serving the business and
public affairs needs of companies publishing interactive games for
video game consoles, handheld devices, personal computers, and the
Internet.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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