Birnbach Communications Marks 6th Anniversary
Birnbach Communications, Inc., an independent PR agency providing clients with a portfolio of strategic business communication and Web 2.0 services, announced it is celebrating its sixth anniversary. For the second consecutive year, the firm achieved record revenue, up 40 percent over the prior year.
Founded with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, the agency excels at generating results that help clients achieve their strategic business objectives. Birnbach's tried-and-tested team of business, journalism and PR professionals works with clients based in Massachusetts, New York, Colorado, Georgia, Michigan, Russia, India, Israel and Canada across a range of industries, including financial software and services, security, technology, healthcare and life sciences, consumer, nonprofit and education.
Birnbach Communications teams with clients to launch – or re-position – themselves to the market, manage merger and acquisition deal communications, leverage key milestones, announce financing, launch new products and services, increase senior management visibility and fulfill every-day communications that are never just routine. The agency also helps clients produce podcasts, develop and execute blogging strategies and capitalize on other Web 2.0 initiatives such as RSS feeds, social networking and user-generated sites.
“Our strategic goals for our sixth year in business included expanding our reach into the Web 2.0 space as well as extending the global reach of our clients while keeping our long-term clients delighted and growing. We’ve succeeded in all three areas,” said Norman Birnbach, president, Birnbach Communications.
Some highlights for Birnbach in 2007 included:
• Adding a half-dozen new clients.
• Establishing relationships with agencies in Europe and Australia.
• Managing thriving blogging and social network programs that have raised visibility.
• Driving a 100 percent increase in the number of placements secured in print, broadcast and online over 2006.
• Solidifying a strong track record of retention with a third of Birnbach clients having partnered with the company for four or more years, and half having worked with Birnbach for over a year.
All of these positive growth areas for the company translate into value add for clients as well.
“I had worked with Birnbach Communications at another startup, and had been impressed with the team. So when I started Couplets.com, I thought only of Birnbach. I continue to be impressed with its creativity, initiative and results – which go beyond media coverage on The Today Show, Time Magazine, and The New York Times. Birnbach’s results have led to business development opportunities with leading entertainment and lifestyle companies,” said Jay Chalnick, president, Couplets.com, a social networking site designed to help couples meet like-minded couples for friendship. “Birnbach Communications has been an essential part of our marketing efforts, and I am convinced its work is responsible for putting us on the map.”
About Birnbach Communications, Inc.
Boston-based Birnbach Communications, Inc., an independent PR agency, provides its clients with a portfolio of strategic business communication services, specializing in national media relations, executive visibility and corporate communications and Web 2.0. The agency enables its client base of emerging and mid-size companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues – not just PR issues. Birnbach's team represents more than 140 years of PR, marketing and communications experience across a range of industries, including financial software and services, security, technology, healthcare and life sciences, consumer, nonprofit and education sectors. For more information, visit www.birnbachcom.com.
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