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Panasonic 'EVOLTA' Sets Guinness World Record For the Longest Lasting AA Alkaline Battery
[January 15, 2008]

Panasonic 'EVOLTA' Sets Guinness World Record For the Longest Lasting AA Alkaline Battery

(JCN Press Releases Via Thomson Dialog NewsEdge) Osaka, Jan 15, 2008 - (JCN Newswire) - Panasonic, the brand by which Matsushita Electric Industrial Co., Ltd. is known, today announced that its new 'EVOLTA' AA batteries have entered the Guinness Book of World Records as the world's "longest lasting AA alkaline battery cell."* Guinness World Records recognized the achievement based on the data obtained from discharge tests Panasonic conducted in accordance with the guidelines set by the International Electrotechnical Commission (IEC). The EVOLTA AA batteries are the first to receive Guinness recognition in such category.

The EVOLTA batteries incorporate Panasonic's know-how in battery manufacturing as well as innovations made in the battery structure, materials and manufacturing process. The new alkaline batteries deliver superb performance in a variety of equipment ranging from low- to high-current drain applications.

* An average of discharge times measured against ANSI, IEC and JIS standards. (as of January 15, 2008)

About Panasonic (Matsushita Electric Industrial)

Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the Company and the Panasonic brand, visit the Company's website at

Akira Kadota,
International PR
Tel: +81-3-3578-1237
Fax: +81-3-3436-6766

Panasonic News Bureau
Tel: +81-3-3542-6205
Fax: +81-3-3542-9018Japan Corporate News Network. All rights reserved.

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