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S&K Famous Brands Selects RightMinds and Kinton & Stallings as Primary Advertising Agencies
[December 07, 2007]

S&K Famous Brands Selects RightMinds and Kinton & Stallings as Primary Advertising Agencies


(Market Wire Via Thomson Dialog NewsEdge) RICHMOND, VA, December 7 / MARKET WIRE/ --

S&K Famous Brands, Inc., the Richmond-based
operator of S&K Menswear with 225 stores in 26 states and 2,100 employees,
has selected integrated marketing agency RightMinds, Inc. as its
advertising agency of record. RightMinds will work with S&K marketing
executives to develop creative executions for a new advertising campaign.
S&K media strategic planning and buying duties have been awarded to Kinton
& Stallings, Inc. Both agencies are located in Richmond. S&K reported sales
of $183 million in the fiscal year that ended February 3, 2007. The ad
campaign will be managed by S&K Vice President of Marketing Bryan Kipp, who
recently joined the company from May Department Stores and Macy's, where he
was a senior marketing executive.

S&K President and CEO Joseph A. Oliver, III, who was promoted to his
current position in May 2007 and joined the company in February 2006,
expects major recent changes at the retailer to significantly drive growth.
"Our goal is to make buying menswear simple and enjoyable for our customers
and to give them the best buying experience possible. To accomplish this,
we've adopted an aggressive strategic plan that will grow our business by
better serving our customer who is often younger and more diverse. With
this in mind, we've selected RightMinds and Kinton & Stallings to help
refocus the S&K brand, and we look forward to successful partnerships."

Chris Thurston, President and CEO of RightMinds, said the independent
agency is a perfect fit with S&K's bid to build stronger relationships with
current customers while attracting and making connections with new ones.
"RightMinds likes working for fighter brands and S&K is a fighter brand
with a long and successful history. Its key goals of better understanding
its customers while developing a plan to increase traffic to its stores by
investing in new technology and implementing the best practices in the
industry, fit well with RightMinds core competencies." Development of S&K's
new creative and branding platform will be led by RightMinds Executive
Creative Director James Sawyer.

S&K Famous Brands, Inc. operates 225 menswear stores in 26 states and is
celebrating 40 years of clothing America's men in 2007. S&K Menswear's
vision for the future is to be the nation's premier menswear retailer,
selling quality, stylish merchandise at prices that represent the best
value proposition in the market. For more information visit
www.skmenswear.com.

RightMinds (www.rightminds.com) is a strategic marketing company that
provides marketing consulting, solutions and infrastructure to extend
consumer and business-to-business marketing operations and to empower
brands. In addition to being particularly strategic, RightMinds has
integrated a team of expert implementers in the disciplines of advertising,
marketing, media, public relations, and web in order to be able to
accomplish any client objective. RightMinds serves a variety of regional
and national clients from its Richmond, Virginia headquarters.

Chris Kinton and Beth Stallings established Kinton & Stallings Marketing
and Media Consultants in 1996. Since that time, K&S has grown media
billings to $15-20 million annually and has maintained many long-term
clients. K&S' goal is to provide a highly skilled, client-based,
sales-focused marketing and media experience to its clients. The company
possesses extensive skills and experience in development of strategic
marketing plans and communications objectives to achieve all client
business goals.

CONTACTS:
Dan Durazo
Phone: 804-915-1351
E-mail: Email Contact
Bryan Kipp
Phone: 804-346-2553
E-mail: Email Contact

Copyright 2007 Market Wire, Incorporated

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