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LA Fashion Awards Presented by Saturn
[September 28, 2007]

LA Fashion Awards Presented by Saturn


(Market Wire Via Thomson Dialog NewsEdge) LOS ANGELES, CA, September 28 / MARKET WIRE/ --

At a time when New York's fading fashion
district is grumbling about going condo, Los Angeles steps up once again in
celebration of its own fashion leadership. For years now, Los Angeles has
been home to the largest fashion district in the country, employing more
people in apparel production than any other American city. The LA Fashion
Awards provide both industry insiders and fashion fans an opportunity to
honor and recognize those hailing from California who create, innovate, and
impact contemporary fashion globally. The most influential names and
companies will be on hand to celebrate. Among the 2007 Nominees:

Jasmin Shokrian -- Moss Adams Fashion Innovator Award Nominee

Juan Carlos Obando -- Moss Adams Fashion Innovator Award Nominee

Rami Kashou -- Moss Adams Fashion Innovator Award Nominee

Thomas Wylde (Paula Thomas, designer) -- Moss Adams Fashion Innovator Award
Nominee

BCBGMAXAZRIA -- Marketing Excellence Award Nominee

GUESS by Marciano -- Marketing Excellence Award Nominee

Kitson -- Marketing Excellence Award Nominee

L.A. Eyeworks -- Marketing Excellence Award Nominee

American Rag Cie -- Fashion Retailer of the Year Nominee

Fred Segal -- Fashion Retailer of the Year Nominee

Lisa Kline -- Fashion Retailer of the Year Nominee

The Way We Wore -- Fashion Retailer of the Year Nominee

Tim Kaeding, 7 FOR ALL MANKIND -- Supima Denim Designer of the Year Nominee

Adriano Goldschmied, GOLDSIGN -- Supima Denim Designer of the Year Nominee

Jeff Rudes and Susie Crippen, J BRAND -- Supima Denim Designer of the Year
Nominees

Kristopher & Amy Enuke, OLIGO TISSEW -- Supima Denim Designer of the Year
Nominees

Paige Adams-Geller, PAIGE PREMIUM -- Supima Denim Designer of the Year
Nominee

Among those being honored this year are DailyCandy's LA Edition, edited by
Crystal Meers, which will receive the Fashion Communication Award.
"Project Runway" will receive the Inspiration Award. Max Azria, founder and
CEO of BCBGMAXAZRIAGROUP, will receive the Wells Fargo Century Fashion
Achievement Award following a runway finale.

The LA Fashion Awards presented by Saturn takes place on October 26, 2007
at the Orpheum Theatre in downtown Los Angeles, from 7pm to 9pm. Orchestra
level seating is reserved for invited industry guests, but seats are
available to the public in the Mezzanine ($65) and Balcony ($50) through
Ticketmaster.com or by phone 213.480.3232. Tickets include access to the
cocktail reception at 7pm, and awards ceremony at 8pm, where winners will
be announced in 7 categories. The stage production includes video vignettes
on each of the nominees and honorees. Capsule collections will be presented
on the runway from the Moss Adams Fashion Innovator nominees Rami Kashou,
Jasmin Shokrian, and Wells Fargo Century Fashion Achievement honoree Max
Azria. Key looks from the Supima Denim Designer of the Year nominees -- 7
for all mankind, GoldSign, Paige Premium Denim, J Brand and Oligo Tissew --
will be showcased in a unique group presentation.

Saturn is the presenting title sponsor of the LA Fashion Awards. Los
Angeles Times IMAGE leads the slate of Official Media Sponsors as the
co-host of the Awards' official VIP after-party at Tiara Caf in downtown
L.A. and has been the
co-host of several VIP receptions leading up to the Awards themselves. They
join Los Angeles magazine, Flaunt Magazine, California Apparel News,
NASDAQ, NPA Wildposting and LA.com among others. The accounting firm Moss
Adams LLP is the founding sponsor of the LA Fashion Awards and an Award
Level sponsor rewarding Fashion Innovation. Wells Fargo Century and Supima
also participate with Award Level recognition for Fashion Achievement and
Denim Design, respectively. Platinum Level providers include Design Tonic,
WGSN and Marketwire. The Standard Hollywood is the Official Hotel of the LA
Fashion Awards. Absolut 100 vodka will have a starring role at the
cocktail reception, where top LA restaurants -- including Pane e Vino,
Cobras & Matadors, Tiara Caf and Royale on Wilshire -- will provide
delicious hors d'oeuvres.

Visionary contributors in several fields provide select services to make
this program possible. Music design by Daisy O'Dell, Artist in Residence
for the LA Fashion Awards. Floral design by Krislyn. Letterpress by
Traction Press, and commercial printing by Clear Image. PR courtesy of Much
and House Public Relations and Evolutionary Media Group. Smashbox
Cosmetics, Los Angeles Fashion District BID, and the Orpheum Theatre
provide special services and support. Several fashion and business
not-for-profit membership organizations, including the California Fashion
Association (CFA), Fashion Business Incorporated (FBI), Fashion Group
International of Los Angeles (FGI-LA), LA Economic Development Corporation
(LAEDC) and the World Trade Center Association endorse the event. More than
40 west coast fashion experts (top fashion editors, retailers, stylists and
designers) comprise the Nominating Committee, making recommendations to the
ballot and casting the votes that determine the winners, nominees and
honorees. The Scottish Fashion Awards are special friends of the LA Fashion
Awards, with a creative cultural exchange program established in 2006.
Luxury goods retailer Vivre.com, award-winning American Apparel, and
accessories maker Tattooed Steel, also participate in the production. For
ticketing and additional event information, please visit
www.LAFashionAwards.com.

SATURN

Saturn, a division of General Motors Corp., markets vehicles in the U.S.
and Canada through a network of about 500 retailers, with a focus on
providing innovative products with solid value and excellent customer
service. In 2006, the brand began a major revitalization of its portfolio
with four new vehicles: the Sky roadster, the Aura midsize sedan, the Vue
Green Line hybrid and the Outlook crossover. The aggressive pace continued
this year with the launch of an all-new Vue compact crossover (Spring 2007)
and the new Astra small car (Fall 2007).

MOSS ADAMS, LLP

The tenth largest accounting and consulting firm in the U.S., Moss Adams
offers specialized accounting, tax, financial and business advisory
services to clients in industry groups such as apparel, manufacturing and
distribution, technology, hospitality, professional services and financial
institutions. www.mossadams.com

WELLS FARGO CENTURY

Wells Fargo Century is one of the largest factors in the country, providing
a creative, entrepreneurial approach to factoring and trade finance, with
the financial strength and stability of one of the nation's most respected
financial institutions. The company has financed growing apparel companies
for more than 50 years. www.wfcentury.com

SUPIMA

Supima is the world's finest cotton. Each year over 115 million bales of
cotton are produced around the world. Of this total harvest, less than 1%
or approximately 700,000 bales qualify to carry the Supima name. Supima,
short for Superior Pima, is renowned for its superior fiber length,
strength and natural luster. As the promotional organization of the U.S.
Pima Cotton Industry, Supima's objective is to raise awareness of the
benefits of Supima cotton. www.supima.com

DESIGN TONIC

Design Tonic is a boutique design and marketing agency specializing in
branding, marketing, public relations, events, and environments for fashion
and style-oriented companies. For more, visit www.designtonic.com or call
213.687.3100.

WGSN

WGSN (Worth Global Style Network) is the world leader in online fashion
trend analysis. Owned by Emap plc, one of the UK's leading media companies,
WGSN is based in London with offices across the globe including: New York,
Los Angeles, Brazil, Hong Kong and Tokyo. Continuously tracking the
market's mood is WGSN's strength, whether analysing catwalks, covering the
major trade shows, following real-time information or forecasting major
apparel trends. www.wgsn.com

MARKETWIRE

Marketwire is the industry leader in using the latest technologies to
distribute real-time news, reaching all leading newspapers, broadcast
outlets, financial newswires, disclosure points, analyst terminal systems,
websites and online databases. www.marketwire.com

THE STANDARD HOLLYWOOD

The Standard, Hollywood is the Official Hotel Partner of the LA Fashion
Awards. The Standard Hollywood, sister hotel to Andr Balazs' The Standard
Downtown LA and The Standard Miami, sets the standard for young business
and fashion-savvy travelers. The innovative design and irreverent, sexy
appeal, has become the vanguard for the modern boutique hotel with features
such as vibrating outdoor platform beds, the poolside desert caf and blue
astro-turf sundeck. www.standardhotel.com

LOS ANGELES TIMES

The Los Angeles Times is the largest metropolitan daily newspaper in the
country, with a daily readership of 2.2 million and 3.3 million on Sunday.
The Los Angeles Times and its media businesses and affiliates -- including
latimes.com, The Envelope/theenvelope.com, Times Community Newspapers,
Recycler Classifieds, Hoy, and California Community News -- reach
approximately 8.1 million or 62% of all adults in the Southern California
marketplace. The Pulitzer Prize-winning Los Angeles Times, has been
covering Southern California for over 125 years and is part of Tribune
Company (NYSE: TRB), one of the country's leading media companies with
businesses in publishing, the Internet and broadcasting. Additional
information about the Los Angeles Times is available at

www.latimes.com/mediacenter.

LA FASHION AWARDS

Now in its third year, the Los Angeles Fashion Awards has become LA's
signature annual fashion industry event. By illuminating the best in
California fashion, the world is put on notice that LA is not just an
entertainment capital, but also a true fashion capital. Indeed, Los Angeles
is home to the largest Fashion District in the nation, with an apparel
manufacturing industry that employs more people than New York's. This
annual awards and honors program, multimedia portfolio, and runway stage
production spotlights individual talents for public recognition and
provides a benchmark of achievement for others. For more information,
please visit www.LAFashionAwards.com.

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Sharon W. House
Much and House PR
+1 323 965 0852Email Contact
Jennifer Gross
Evolutionary Media Group
+1 323 658 8700Email Contact

Copyright 2007 Market Wire, Incorporated

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