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Europe's Most Valuable Brand: Nokia 32.332 Billion EUR
[September 18, 2007]

Europe's Most Valuable Brand: Nokia 32.332 Billion EUR

VIENNA, Austria, September 18 /PRNewswire/ -- The first European brand value study, powered by NOVOMATIC and

RAIFFEISEN, was presented in Vienna by the European Brand Institute. More
than 3,000 brand corporations in 24 countries and 16 industries were
analyzed. The ranking of Europe's most valuable brand corporations, single
brands, country- and industry analyses and country reports are available at

Europe's most valuable brand corporations are:
1. Nokia (EUR 32.332 billion),
2. LVMH (EUR 29.831 billion),
3. Unilever (EUR 25.136 billion),
4. Telefonica (EUR 23.858 billion),
5. Vodafone (EUR 22.550 billion),
6. Mercedes-Benz (EUR 20.483 billion),
7. Deutsche Telekom (EUR 18.269 billion),
8. BMW (EUR 17.298 billion),
9. France Telecom (EUR 17.068 billion),
10. inBEV (EUR 16.873 billion).


The U.K. and Germany dominate the European brand landscape. The U.K.'s
Top 10 brands comprise a total value of EUR 137 billion, closely followed by

Gerhard Hrebicek, scientific director and executive director of the
European Brand Institute Vienna, summarized three significant findings:

"1. European brand management is sophisticated. More than two-thirds of
the Top 50 brand corporations manage brand portfolios.

2. Great potential for the development of Eastern European brands.

The Russian telecommunications brand Beeline and the Slovenian household
appliances brand Gorenje can be held up as examples for other Eastern
European countries. 3. Brands create prosperity - the future of Europe
depends on strong brands, which create growth, jobs and identities for
national economies."

Finland and Switzerland have the highest Top 10 brand value/GDP ratios
with 31.14% and 26.13%, respectively. The European average is 9.3%, while
Russia (1.13%), Bulgaria (0.48%), and Romania (0.05%) trail behind.

"Our top position in the brand value ranking attests the particular
brilliance of Raiffeisen and the success of the coordinated brand identity.
This is a result of the Raiffeisen bank group's good national and
international cooperation," explains Walter Rothensteiner, general director
of the Raiffeisen Zentral Bank.

"As one of the largest gambling providers in the world, we see the brand
as an important part of our Company's success. We serve the most significant
gambling providers throughout the world and so, in the sense of "ingredient
branding," make the brands of our business partners successful as well,"
explains Franz Wohlfahrt, general director of Novomatic AG.


For more information contact:

maX - marketing - communications - consulting
Mag. Renate Altenhofer
t: +43-1-532-1000-23
m: +43-676-846-00-7777

European Brand Institute

For more information contact: maX - marketing - communications - consulting, Mag. Renate Altenhofer, t: +43-1-532-1000-23, m: +43-676-846-00-7777, e:

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