PopCap Games: Survey: One-In-Four White-Collar Gamers Play at Work - Senior Executives Have Most Fun; One in Seven Has Played During a Business Meeting/Conference Call
(M2 PressWIRE Via Thomson Dialog NewsEdge)
Dublin, Ireland -- Nearly a quarter (24%) of white-collar workers said
they play casual games at work. And, it seems game playincreases up the
corporate ladder with more than one third (35%) of CEOs and other
senior executives admitting to playing casual games at work.
Pioneer of casual games, PopCap Games today unveiled the results of a
survey of white-collar workers who play casual video games. Of those
who play at work:
- One in seven (14%) has played casual games during a business meeting
or conference call
* With two thirds (65%) claiming to do so at least once a month!
- 61% play during lunch or other official break periods
- 52% play during the work day, when they need a short break
* 79% play at work several times a week or more
* 53% play at work at least once a day
79% of white collar gamers claim casual games offer physical or mental
health benefits - the most commonly cited benefits being:
* Stress relief and relaxation - 91%
* Mental workouts - 69%
* Memory strengthening - 54%
As to the effects of playing casual games while at work, 84% said they
felt more relaxed and less stressed out.
In fact, of the nearly half (48%) of respondents who occupy supervisory
roles, 79% said they encouraged their staff to take brief mental breaks
during the workday - and 29% said that more than half of their reports
play casual games during the workday.
"It's not surprising that today's white-collar workers are casual video
game users," said Carly Drum, Managing Director of Drum Associates in
New York, a leading executive recruitment firm. "The face of today's
executive workforce is definitely changing: we're seeing younger
employees who are much more technologically savvy and familiar with all
forms of new media from social networking to blogging and beyond. So,
it's natural that some white collar workers would also look to casual
videogames that they can play on their PC, mobile phone or BlackBerry
during a work break, as a wayto quickly relax and recharge their
batteries, so to speak."
And it seems, it might be more fun' than tough' at the top with
senior executives (slightly more than 8% of total respondents - CEOs,
CFOs, presidents and other C-level executives) indicating a
considerably higher frequency of play, including playing at work:
* 35% play casual games at work - vs. 23% of other white collar gamers
* 70% play during work, when they need a short break - vs. 49% of other
white collar gamers
* 61% play once a day or more frequently during each work day - vs. 51%
of other white collar gamers
This international research was conducted by Information Solutions
Group (ISG; www.infosolutionsgroup.com) exclusively for PopCap Games.
The results are based on online surveys completed by 2,842 respondents
randomly selected between June 15 and June 29, 2007.
For further information, images or request an interview, please contact
Cathy Orrat +353 87 225 6488 or by emailing [email protected]
PopCap Games (www.popcap.com) is the leading multi-platform provider of
"casual games" - fun, easy-to-learn, captivating computer games that
appeal to everyone from age 6 to 106. Based in Seattle, Washington,
PopCap was founded in 2000 and has a worldwide staff of over 120 people
in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its
games have been downloaded more than 350 million times by consumers
worldwide, and its flagship title, Bejeweled , has sold more than 10
million units across all platforms. Constantly acclaimed by consumers
and critics, PopCap's games are played on the Web, desktop computers,
myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod
and more), popular game consoles (such as Xbox), and in-flight
entertainment systems. PopCap is the only casual games developer with
leading market share across all major sales channels, including Web
portals, retail stores, mobile operators and developers, and game
The PopCap logo and all other trademarks used herein that are listed at
www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and
product names used herein may be trademarks of their respective owners
and are used for the benefit of those owners.
CONTACT: Cathy Orr, European PR Director, PopCap Games International
Tel: +353 1 480 6286
Tel: +353 87 225 6488
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
Copyright 2007 M2 Communications Ltd.
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