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BT: BT Vision dives into Adult Swim
[August 13, 2007]

BT: BT Vision dives into Adult Swim


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:13082007

Adult Swim, Turner Broadcasting System's smash hit dedicated to edgy
animation, is available from tomorrow to customers of BT's
next-generation TV service, BT Vision.

Launched in the UK in 2006, Adult Swim's grown-up sense of humour has
rapidly become a critical hit with adult audiences who appreciate its
ironic, edgy animated action. BT Vision customers are set to enjoy a
wide range of its finest moments, including cartoons featuring Robot
Chicken, The Brak Show, Aqua Teen Hunger Force and Harvey Birdman:
Attorney At Law.

Adult Swim will be available to BT Vision customers on demand with each
episode priced at 79p. Alternatively, customers can have unlimited
access to Adult Swim as part of the GBP6 per month subscription for the
TV pack or the GBP14 subscription to the TV, Music, Kids and Replay
packs.

Dan Marks, CEO of BT Vision, said: "Adult Swim has a cult following in
the US, and we are confident that this new service will also prove
popular with UK audiences. We always planned for BT Vision to offer
both the most convenient way to watch programmes as well as new and
distinctive TV entertainment like Adult Swim."

Alan Musa, VP and Channel Manager of Adult Swim commented: "We are
delighted to have launched Adult Swim on such an innovative new
platform. Working with BT Vision has increased access to Adult Swim's
content enabling viewers to watch in a wide range of different
platforms. We look forward to bringing Adult Swim's unique
entertainment to a whole new audience."

BT Vision customers enjoy a vast range of film, music and television
programming available on-demand, as well as interactive services and
all the Freeview channels, all available on the TV, with no compulsory
subscription. This unique combination - delivered on a software
platform powered by Microsoft and through a set-top box made by Philips
- allows customers choice, control and convenience.

ENDS

NOTES FOR EDITORS

About BT Vision

BT Vision is available to anyone with a BT Broadband connection with
suitable minimum line speed and a BT Home Hub. It offers a free
HD-ready set-top box, known as the V-Box, which includes all the 60 or
so Freeview TV and radio channels, an inclusive digital video recorder
(DVR) of up to 80 hours which allows viewers to pause and rewind live
TV, and offers instant viewing of thousands of hours of great
entertainment, including blockbuster and classic movies, cartoons,
music and TV programmes. For more details please go to
www.bt.com/btvision.

V-box is free for new broadband customers or existing customers
re-contracting for 12 months (18 months with Option 1) - otherwise
GBP199. A connection fee of GBP30 and engineer installation of GBP60
applies. From this summer, the engineer visit will no longer be
necessary and the GBP60 will not be charged.

Services including live Setanta Sports action require a decoder card.

About BT

BT is one of the world's leading providers of communications solutions
and services operating in 170 countries. Its principal activities
include networked IT services; local, national and international
telecommunications services; higher-value broadband and internet
products and services and converged fixed/mobile products and
services. BT consists principally of four lines of business: BT Global
Services, Openreach, BT Retail and BT Wholesale.

In the year ended March 31, 2007, BT Group plc's revenue was GBP20,223
million with profit before taxation of GBP2,484 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group and encompasses virtually all businesses and assets of the BT
Group. BT Group plc is listed on stock exchanges in London and New
York.

For more information, visit www.bt.com/aboutbt

About Adult Swim

Adult Swim launched in the US in 2001 and in the UK in 2006 on TV and
online. Adult Swim features non-conformist programming aimed at adults
18-34 including a broad mix of humour and unconventional, surreal
animation which has earned it a discerning and loyal following.
Original and acquired animated comedy and action is also available via
a UK broadband site www.adultswim.co.uk created by Turner Broadcasting
which launched in September 2006. In 2007 a full-length feature film
of one of Adult Swim's most popular shows, Aqua Teen Hunger Force, was
released in the US and Aqua Teen Hunger Force Colon Movie For Theatres
is also being released in the UK on DVD in Autumn 2007.

Adult Swim is available in the UK on broadband www.adultswim.co.uk ,
Bravo TV, Mobi TV and 02; in South Africa on GO; Russia on Channel 2 x
2 and Germany on Maxdome VOD/SVOD.

CONTACT: BT Group Newsroom
Tel: +44 (0)20 7356 5369
WWW: http://www.bt.com/newscentre
Ann Rosen, Senior PR Manager, Adult Swim
Tel: +44 (0)20 7693 1117
e-mail: ann.rosen@turner.com
Catherine Hayes, Press Officer, Adult Swim
Tel: +44 (0)20 7693 0648
e-mail: Catherine.hayes@turner.com

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