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ShopText Launches Exclusive Opportunity to Purchase Live Taylor Swift Performances
[June 06, 2007]

ShopText Launches Exclusive Opportunity to Purchase Live Taylor Swift Performances


NEW YORK, June 6 /PRNewswire/ -- ShopText announced the launch of an ongoing mobile commerce program to purchase live performances of Taylor Swift who is out until November as part of Brad Paisley's Bonfire and Amplifier's Tour.

The audience will be able to text "LIVE" to 467467 to purchase a CD of the concert during the performance. Taylor Swift is the first artist to offer such a fan friendly product and experience. "During my shows, I ask fans to hold up their cell phones, why not give them an opportunity to get the show at the same time," said Taylor. " Fans who also cannot wait 3 hours in a merchandise line will have the same opportunity to get autographed merchandise through ShopText."



"We're leveraging our ShopText technology to enable fans to order the live performance without waiting in line while providing the artist quality control over the recording, with the same spontaneity that iTunes has created with downloads," said Mark Kaplan, ShopText's Founder and CMO. "Taylor is the perfect artist to kick-off this service because she's exploding on the Country Music charts and is willing to use mobile commerce as a way to sell more albums."

In addition to the live performances, Taylor has already enabled her fans to order her self-titled debut CD, Taylor Swift by texting "TAYLOR" to 467467 and purchase $16.99 + tax, free shipping or text "BOOTS" to 467467 to win the boots she is wearing on stage! ShopText enables consumers to purchase and sample items using their text messaging.


"The next logical extension of this program is to sell tour tickets and merchandise, while also providing a mobile vehicle for Taylor's fans to be informed," said Steve Roberts, ShopText's CEO about the future of the business.

About ShopText:
ShopText is a mobile commerce and promotions company that provides brands, media properties and agencies with mobile commerce and promotions technology. ShopText converts any text-enabled device into a secure digital wallet and turns any form of traditional media into a point of sale, enabling brands to establish direct consumer relationships via the mobile device. In addition, ShopText provides media accountability and ROI with full reporting and analytics. ShopText's clients and commerce participants include: Proctor & Gamble, ESPN Mobile Publishing, Dennis Publishing's Maxim and Stuff Magazines, CosmoGIRL! Magazine, Lucky Magazine, Vibe, Knitting Factory, Grey Gardens and Tim McGraw.

http://www.shoptext.com/
ShopText

CONTACT: Sarah Stabile for ShopText, +1-917-595-2247, orsstabile@anomalynyc.com

Web site: http://www.shoptext.com/

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