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Foldera(TM), Inc. Appoints LEWIS for PR Campaign
[May 16, 2007]

Foldera(TM), Inc. Appoints LEWIS for PR Campaign

LOS ANGELES --(Business Wire)-- LEWIS, the global public relations agency, has been appointed by Foldera, creator of a next-generation messaging and collaboration application, as agency of record.

LEWIS won the campaign following a competitive pitch process. The agency's proven track record of successfully managing global public relations campaigns for technology and software companies will be used to support Foldera in the sales and marketing of its unique messaging and collaboration solution. The Foldera PR program will be led by account director Katie Eakins and the team will report to Ken Loyd, Foldera's vice president of sales and chief marketing officer.

Foldera(TM) (, brings the power, security and Web-based ease of use to messaging, collaboration and information organization for small and medium sized businesses (SMBs) and individual users. The service simplifies organization and improves productivity for people managing their business and personal communications.

By using Foldera's innovative and unique activity folders and auto-sorting and filing features, users can shift their efforts from organizing and managing to responding and acting on information for improved productivity and communications. The service presents email, tasks, documents and calendar events in individual activity folders so all relevant information remains in context and is easier to manage and share. Foldera is the only product of its type which has been built from the ground up to solve the specific SMB pain points of collaboration, communications and information management.

"We have reached a company milestone in shifting our focus from pure product development to launching comprehensive sales and marketing initiatives," said Loyd. "PR activities are a critical ingredient to our overall marketing program as it will increase our exposure to influential and respected media and industry analysts to drive media stories and cost effective customer acquisitions for Foldera. LEWIS' impressive track record, in concert with the team's understanding of our space and how to work with a high octane and rapidly growing company like Foldera, makes us confident LEWIS is a good fit to tell our story."

"Foldera has a good story to tell, backed up by strong product development and a very experienced management team," said Andy Oliver, vice president at LEWIS. "CEO Richard Lusk founded the company because of the key challenges he faced as a small business owner and the technology has been developed to specifically address these issues. This is a great foundation on which to build Foldera's story to customers, media and investors alike."


LEWIS specializes in media and analyst relations for business and consumer companies worldwide. US headquarters are in San Francisco, CA and global operations are coordinated from London, UK. Other wholly-owned subsidiaries include Boston, Los Angeles, New York, San Diego, Washington, DC, Copenhagen, Dusseldorf, Eindhoven, Hong Kong, Munich, Madrid, Manchester, Milan, Mumbai, Paris, Shanghai, Singapore, Stockholm and Sydney.

The company has one of the fastest growth rates in its sector. LEWIS currently has revenues of $25 million and employs over 250 staff. Please visit for further information.

About Foldera

Foldera(TM) is the secure and easy-to-use service that instantly organizes workflow. Foldera combines web-based email, instant messaging, a file manager, a task manager, a calendar, a contact manager, and sharable folders into a unified productivity suite, available with a single login from any web browser. Foldera also has the unique ability to instantly sort and file your sent and incoming email, instant message dialogs, files, tasks, and events into folders, on a project-by-project basis, chronologically and in real time. Foldera expects to generate revenues from the sale of services such as extra data storage, premium service and support plans, as well as from embedded search and contextual advertising. Founded in 2001, Foldera is a publicly traded company (OTCBB:FDRA), headquartered in Huntington Beach, Calif.

Business owners wanting to experience Foldera should register for a beta account at

This press release includes a number of forward-looking statements that reflect our management's current views with respect to future events and financial performance. Forward-looking statements include, but are not limited to, statements that are not historical facts, and statements including forms of the words "intend," "believe," "will," "may," "could," "expect," "anticipate," "plan," "possible," and similar terms. Actual results could differ materially from the results implied by the forward-looking statements due to a variety of factors, many of which are discussed throughout this Quarterly Report and in our SEC filings. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to publicly release any revisions to these forward-looking statements that may reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events, unless required by law. Factors that could cause actual results to differ materially from those expressed in any forward-looking statement made by us include, but are not limited to:

-- the ability to finance our activities and maintain financial liquidity;

-- unexpected resistance to the adoption of our product offering;

-- changes in consumer preferences or trends;

-- competitive offerings; and,

-- the ability to develop a strong brand identity.

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