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Initiate Systems CTO to Deliver Keynote at CDI-MDM Summit Spring 2007
[March 23, 2007]

Initiate Systems CTO to Deliver Keynote at CDI-MDM Summit Spring 2007

CHICAGO --(Business Wire)-- Initiate Systems, Inc., the leading provider of customer-centric master data management solutions for creating complete, real-time views of data about people, households, and organizations, today announced that Initiate Systems CTO, Marty Moseley, will present "Strategic Customer Management - Using Customer Data to Create Value" as a keynote address at the CDI-MDM Summit Spring 2007 in San Francisco. Initiate Systems customers Microsoft, Intuit and Pathology Associates Medical Laboratories (PAML) will also present success scenarios that include the deployment of Initiate Identity Hub(TM) software.

Moseley joined Initiate Systems in January from Intuit, where he was chief architect and deployed Initiate Identity Hub(TM) software to provide a single view of all Intuit customer information and transactions. He made the career move to Initiate Systems because of the company's demonstrated market leadership, continued investment in technology innovation and his proven personal experience that Initiate Systems software offers greater accuracy, scalability and performance than other vendor-produced or custom-built solutions. As the top technology executive at Initiate Systems, Moseley plays an integral role in the company's strategic technology direction, development and future product evolution. Mr. Moseley is passionate about the positive social and economic benefits that can be attributed to party data mastery and an impeccable data quality lifecycle, such as increased customer satisfaction and sales opportunities, improved healthcare delivery, homeland security and public safety.

Moseley's keynote presentation will define the core CDI technology and capabilities that enable companies to implement strategic customer process, explain the costs and benefits of building and maintaining a solution, and describe how attaining success requires an evolutionary series of achievable goals.

"Strategic customer management systems must be able to operate with speed, scale and accuracy across a variety of applications and databases despite data ambiguities," said Moseley. "Initiate Systems provides the most accurate and proven CDI solution available, and I'm excited to deliver a keynote address that will focus on how CDI can provide a complete view of data that offers true business value."

Microsoft, Intuit and PAML presentations will focus on organizational hierarchy management, integrating diverse systems in a service oriented architecture (SOA) environment, and improving patient satisfaction within the healthcare industry. Initiate Systems will also participate in a hierarchy management panel discussion.

The Initiate Systems CDI-MDM Summit Spring 2007 activities are as follows:

  -- Initiate Systems booth # 1 & 2
  -- Keynote Address
   Monday, March 26, 2007, 11:30 a.m. - 12:15 p.m.
   "Strategic Customer Management - Using Customer Data to Create
   Marty Moseley, Initiate Systems, CTO
  -- Case Studies
   Monday, March 26, 2007, 3:40 - 4:20 p.m.
   "CDI Evolution & Global Account Management"
   Matt Stitz, senior product manager, Microsoft
   Monday, March 26, 2007, 3:40 - 4:20 p.m.
   "Using SOA to Build a CDI Ecosystem"
   Robert Roth, director, integration architecture solutions,
   Intuit, Inc.
   Tuesday, March 27, 2007, 3:15 - 3:50 p.m.
   "Improving Customer Service, Satisfaction & Operations Through
   Real-Time CDI"
   Mark Johnston, CIO, PAML
  -- Panel Discussion
   Monday, March 26, 2007, 4:25 - 5:05 p.m.
   "Hierarchy Management vs. Hierarchy-by-Anarchy"
   Rick Clements, Initiate Systems, senior director, product

For more information on Initiate Systems, visit

About Initiate Systems

Initiate Systems, Inc. is the leading provider of customer-centric master data management solutions for companies and government agencies that want to create the most complete, real-time views of people, households and organizations from data dispersed across multiple application systems and databases. Initiate Identity Hub(TM) software is more accurate, scalable, rapidly deployed and widely used than any other solution. Many organizations in the financial services, government, healthcare, hospitality and retail sectors are using Initiate(TM) software to deliver the right data at the right time to all critical touch points. Initiate Systems' proven experience makes it uniquely qualified to enable strategic initiatives that allow organizations to increase revenue and efficiency and reduce operating costs and risks. Initiate Systems operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., a Canadian office in Toronto, an EMEA office in London and a Pacific Rim office in Sydney.

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