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Packet Design Names Steve Ruddock EMEA Sales Director
[January 04, 2006]

Packet Design Names Steve Ruddock EMEA Sales Director

PALO ALTO, Calif. --(Business Wire)-- Jan. 4, 2006 -- Packet Design, Inc., leader in the field of route analytics technology for managing large IP networks, has named Steve Ruddock director of sales for Europe, the Middle East and Africa (EMEA). In the newly created position he reports to Michel Maeso, executive vice president of worldwide sales.

Ruddock comes to Packet Design from Netscout Systems, where he had been the sales director for Northern Europe since 2003. Previously he had spent six years at Nortel Networks, where he had held the positions of business development manager and sales manager for enterprise accounts. He has also held sales management positions at Cabletron Systems, Racal Datacom, 3Com and Hewlett-Packard. Ruddock, 42, holds a B.Sc. degree in electrical and electronic engineering and an M.B.A., both from the University of Bath.

"Steve brings a wealth of technical and sales leadership experience to Packet Design's EMEA team," said Maeso. "With Packet Design's rapid expansion in international markets, we are pleased to have someone like Steve, whose strong background in network management allows him to hit the ground running."

Ruddock is based at Packet Design's office in Wokingham, England, and can be reached at 44 118 977-5295.

About Packet Design, Inc.

Packet Design, Inc., pioneered the field of route analytics and is the leading supplier of network appliances that provide routing-layer visibility into IP networks. The company's Route Explorer "listens" to IP routing-protocol exchanges, creates an accurate layer 3 topology map, and analyzes routing events to let network engineers pinpoint routing problems at a glance and resolve them quickly. Route Explorer today helps manage IP networks in dozens of global enterprises -- including financial, retail and pharmaceutical firms -- as well as educational institutions, government and military agencies, and some of the world's largest service providers.

Packet Design, Inc., was spun out in March 2003 from Packet Design, LLC, the fourth networking company started by entrepreneurs Judy Estrin and Bill Carrico, who previously founded Bridge Communications, Network Computing Devices and Precept Software. The company has raised $25 million in venture funding from Advanced Technology Ventures, Mayfield Fund, Masthead Venture Partners, Allegis Capital and Packet Design, LLC. For more information, visit

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