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Verizon Tackles The Dallas Cowboys
[August 17, 2005]

Verizon Tackles The Dallas Cowboys

For the fourth year, Verizon is the Dallas Cowboys' wireless provider.
TMCnet CRM Alert Columnist
The Dallas Cowboys have announced that Verizon Wireless has renewed its sponsorship as the official wireless provider of the Dallas Cowboys for the fourth consecutive year.
Cowboys owner Jerry Jones has been one of the most business-savvy owners in the NFL since buying the team in 1989 for $140 million, at the end of the era when professional sports franchises were toys for the owners. Today the Cowboys are worth just north of $930 million.

Love it or hate it, Jones is the one who ushered in the age of corporate-style marketing (and profits) to professional football.  He spearheaded the whole game-as-corporate-event trend, maximizing revenues from the luxury skyboxes in Texas Stadium. He's chafed under the NFL's collective revenue-sharing marketing, seeking ways to develop revenue streams outside of the NFL's officials structure and filing and being subjected to lawsuits from the league.

Verizon Wireless handles "official wireless provider" duties for twelve other NFL teams. Company officials say the official provider program helps teams strengthen ties to the community "by working with star football players and fans to prevent domestic violence and by providing fans with an inside-look of America's favorite sport, from the perspective of coaches and players."
Verizon Wireless established its partnership with the Dallas Cowboys in 2002, resulting in such events as in-store appearances from players, local TXT Messaging sweepstakes, autograph signings with the Dallas Cowboys Cheerleaders and HopeLine phone donation drives to support victims of domestic violence.
In addition, Verizon Wireless sponsors the Dallas Cowboys Coach's Corner, where customers can sign-up to receive up-to-the-minute text messages directly on their wireless phone, providing exclusive team news directly from Jones and Coach Bill Parcells.

Earlier this week legendary wide receiver Jerry Rice announced that iLoop Mobile, Inc.,a mobile application service provider, would partner with him to "create his exclusive mobile services."
Rice will have iLoop Mobile develop four mobile services: A Jerry Rice mobile football game, a mobile storefront for ringtones, voicetones, wallpapers, and more, a mobile subscription services for daily insider news and direct messages from Jerry Rice and a mobile poll to vote on favorite Jerry Rice moments.
"People today are always on their cell phones, so I thought why not reach my fans this way. I will establish closer relationships with my fans using these mobile services," said Rice.
David Sims is contributing editor for TMCnet. For more articles by David Sims, please visit:

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