TechTarget Media Again Named One of the Fifty Most Powerful B-to-B Advertising Venues; BtoB's ''Media Power 50'' Selects TechTarget's Targeted Media Properties for Fifth Consecutive Year
NEEDHAM, Mass. --(Business Wire)-- May 12, 2005 -- Information technology (IT) media company TechTarget announced today that, for the fifth consecutive year, TechTarget's targeted media properties have been named by BtoB magazine to the "Media Power 50," BtoB's annual list of the 50 most powerful business-to-business advertising venues. TechTarget's network of Web sites for targeted communities of IT professionals was among ten highly regarded Internet destinations that earned a spot on the Media Power 50. Other venues named to the Media Power 50 include The Wall Street Journal, BusinessWeek, and CNET Networks. The Media Power 50 was published in the May issue of BtoB magazine, and can be found at http://www.btobonline.com/article.cms?articleId=24143
To develop the list, BtoB editors evaluated such data as ad revenue and audience, and interviewed about two dozen top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.
In his introduction to the Media Power 50, BtoB media editor Sean Callahan noted that this year's honorees "are changing at an ever increasing rate to keep pace with the fluid habits of readers and b-to-b marketers." In highlighting TechTarget's ability to respond to customer needs, Callahan wrote, "TechTarget, a regular on the Media Power 50 list ... refuses to stagnate."
TechTarget was founded in September 1999 to provide targeted communities of enterprise IT professionals with in-depth content focused on niche technology sectors . Today, TechTarget's network of more than 30 Web sites serves as the foundation of a portfolio of targeted media properties--including magazines and conferences--that enable IT marketers to reach qualified IT professionals and business executives in all phases of the of the IT purchase and decision-making process.
"We are honored that BtoB's editors, media buyers and advertisers have again accorded TechTarget media a spot on the list of the most powerful business-to-business advertising venues," said TechTarget CEO Greg Strakosch. "TechTarget's ability to adapt while remaining true to our media-neutral, customer-first vision has allowed TechTarget to earn a spot on the list for each of the five years we have been in business. We remain close to the markets we serve, and will continue to focus on developing and enhancing the most targeted and efficient online destinations, magazines, and conferences serving IT marketers."
TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. Founded in late 1999, TechTarget has won dozens of awards for its innovation and industry leadership, including more than 25 awards for editorial excellence in the past three years alone. In 2004, TechTarget was named to the Inc. 500 list of fastest-growing private companies in the United States. TechTarget's more than 2,500 advertisers include the leading IT companies in the world, among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. More information about TechTarget is available at http://www.techtarget.com/
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