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T-Mobile Announces Exclusive 18-Month Partnership With Global Mega-Star Robbie Williams
[July 27, 2005]

T-Mobile Announces Exclusive 18-Month Partnership With Global Mega-Star Robbie Williams


BONN, Germany, July 27 /PRNewswire/ -- T-Mobile announces today a long-term partnership with rock icon Robbie
Williams which will stretch over the next 18-months and will include
exclusive mobile music offerings, tour activities and international
advertising campaigns to bring subscribing fans closer to Europe's number one
artist than ever before.


The T-Mobile partnership with Robbie Williams will combine exclusive
mobile content such as concert live-streaming and full-track downloads with
opportunities to get close to Robbie himself through VIP tickets and
hospitality, backstage tours and after show parties. T-Mobile customers can
look forward to must-have Robbie Williams ringtones, Realtones, wallpaper and
logos. Another element to the partnership will be international television
advertising campaigns in T-Mobile European markets.


A household name in Europe with chart-busting hits such as 'Angels',
'Millennium' and 'Rock DJ', Robbie Williams' albums have sold to more than 51
million fans across the globe. Robbie's last concert tour in 2003 was
attended by over 1.6 million people and his recent triumphant return to the
stage at Live 8 in London was considered the show's highlight. He holds a
record breaking 15 BRIT awards and was voted 'Best British Pop/Rock Male
Artist' by the 2003 World Music Awards. Through the partnership, T-Mobile
customers will have the chance to hear truly exclusive content.


As the music industry evolves to fit the advances in mobile technology,
partnerships between artists and mobile operators are becoming more common.
The relationship between T-Mobile and Robbie Williams proves to be unique
because it is the first partnership between a mobile operator and a music
artist for such a length of time and to include such a broad range of
activities and mobile music offerings for customers.


"The future is music by mobile - T-Mobile is making it happen today!"
comments Robbie Williams.


"Partnering with a global star such as Robbie Williams while creating a
unique experience for his fans, truly demonstrates our commitment to
strengthening the relationship between music and mobile technology. Our
partnership will use new technology such as live-streaming and full track
downloads to bring fans closer to Robbie's music while enhancing their
overall mobile music experience," said Ulli Gritzuhn, Chief Marketing
Officer, T-Mobile International. "Our goal is to make mobile music
accessible, exclusive and enjoyable, which is why partnering with the biggest
artist in Europe is a great fit. We look forward to having Robbie be an
ambassador for the T-Mobile brand and the opportunity for delivering more
ways for our customers to enjoy mobile music with one of their favorite
artists."


The partnership will also incorporate mobile devices from Sony Ericsson.
Some of these devices will come with embedded Robbie Williams content such as
unreleased tracks and the offer of a free download.


T-Mobile customers will soon be able to take advantage of new services
such as full track downloads, which will launch in some markets in the next
coming months. The partnership with Robbie Williams will enable T-Mobile to
reach core target audiences that are important to growing the company's
overall market presence. All mobile music content offered will give
subscribing fans the chance to hear and see their favorite artist in a new
and exciting way - and to be the first.


About T-Mobile International


T-Mobile International is one of the world's leading companies in mobile
communications. As one of Deutsche Telekom`s three strategic business units,
T-Mobile concentrates on the most dynamic markets in Europe and the United
States. By Q1 2005, nearly 80 million customers were served in nine T-Mobile
markets (including MobiMak). And all that over a common technology platform
based on GSM, the world's most successful digital wireless standard. This
also makes T-Mobile the only mobile communications provider with a seamless
transatlantic service.


T-Mobile also is partner of FreeMove, an alliance formed by four of
Europe's leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom
Italia Mobile) and T-Mobile - to help their customers communicate as easily
while travelling abroad as they do at home.


For more information about T-Mobile International, please visit
www.t-mobile.net



Press Contact:

Michelle Kramer
T-Mobile International
+44-798-098-3232
michelle.kramer@t-mobile.net



T-Mobile International AG


Michelle Kramer, T-Mobile International,+44-798-098-3232, michelle.kramer@t-mobile.net

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