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Playboy TV Is the Exclusive Supplier of Adult Video on Demand Content to ntlHAYES, Middlesex, England, January 20 /PRNewswire/ -- Playboy TV UK, a leading provider of high-quality, adult entertainment programming, and ntl, the UK's largest cable company, have concluded a long-term distribution agreement for Playboy TV to be the exclusive adult Video On Demand (VOD) content provider carried on ntl's new VOD service, ntl On Demand. The new VOD service launched on 18 January in Glasgow and will be followed by regional roll out across the UK. In this ground breaking partnership, Playboy TV UK will use ntl's VOD platform to offer its 1.4 million digital cable viewers access to high-quality adult films and programmes on an 'on-demand' basis. And, because the content is 'on-demand', viewers can pause, stop, fast-forward and rewind -- just as they would with a normal video player. Commenting on the deal, Jeremy Yates, Managing Director, Playboy TV UK said: "We are very excited to be part of this latest development in the UK digital TV market which keeps Playboy TV at the forefront of content delivery solutions." "With one of the most diverse libraries, we are perfectly positioned for the VOD market and can finally offer the consumer the ability to take control of what they want to watch when they want to watch." "With the ability to cater for every niche, the VOD service will grow the viewership outside of the customer base for the linear channels and attract those who wish just to watch their preferred programmes." Over 50 hours of content from Playboy will be available on demand at launch. The number of programming hours will grow as the service evolves. David Thatcher, Managing Director, Sales and Marketing, at ntl said: "ntl On Demand is an exclusive service for our digital TV customers and is another example of where we are adding choice and value. Playboy TV is a world famous brand and we welcome them to the new service." Playboy TV UK will continue to offer on ntl three premium channels, Playboy TV, Adult Channel, and Spice Extreme in addition to the new VOD service. About Playboy TV UK Under the banner of Playboy TV International, Playboy TV UK, The Adult Channel, Spice Extreme and Climax3 are among the biggest and most popular adult entertainment television networks in the UK. Available on Sky Digital, ntl and Telewest platforms, the channels are available as encrypted premium services on a monthly subscription and Pay Per Night basis. About Playboy TV International Playboy TV International, wholly owned by Playboy Entertainment Group, Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops and operates quality adult entertainment television networks worldwide under the Playboy TV and Spice brands. PTVI has full ownership of the Playboy network, The Adult Channel, and Spice in the United Kingdom and Europe as well as an equity interest in Playboy TV Japan, Channel Ruby and Playboy TV Latin America & Iberia. Playboy TV International is headquartered in Los Angeles with major presence in key European and Asian markets. Under strategic alliances with leading international partners, PTVI operates branded networks in Australia, France, Germany, Hong Kong, Israel, South Korea, New Zealand, Poland, Scandinavia, and Turkey. Playboy TV UK Alex Grahame of Playboy TV, +44(0)208-581-7024, [email protected] |