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Playboy TV Is the Exclusive Supplier of Adult Video on Demand Content to ntl
[January 19, 2005]

Playboy TV Is the Exclusive Supplier of Adult Video on Demand Content to ntl


HAYES, Middlesex, England, January 20 /PRNewswire/ -- Playboy TV UK, a leading provider of high-quality, adult entertainment
programming, and ntl, the UK's largest cable company, have concluded a
long-term distribution agreement for Playboy TV to be the exclusive adult
Video On Demand (VOD) content provider carried on ntl's new VOD service, ntl
On Demand. The new VOD service launched on 18 January in Glasgow and will be
followed by regional roll out across the UK.

In this ground breaking partnership, Playboy TV UK will use ntl's VOD
platform to offer its 1.4 million digital cable viewers access to
high-quality adult films and programmes on an 'on-demand' basis. And, because
the content is 'on-demand', viewers can pause, stop, fast-forward and rewind
-- just as they would with a normal video player.

Commenting on the deal, Jeremy Yates, Managing Director, Playboy TV UK
said: "We are very excited to be part of this latest development in the UK
digital TV market which keeps Playboy TV at the forefront of content delivery
solutions."

"With one of the most diverse libraries, we are perfectly positioned for
the VOD market and can finally offer the consumer the ability to take control
of what they want to watch when they want to watch."

"With the ability to cater for every niche, the VOD service will grow the
viewership outside of the customer base for the linear channels and attract
those who wish just to watch their preferred programmes."

Over 50 hours of content from Playboy will be available on demand at
launch. The number of programming hours will grow as the service evolves.

David Thatcher, Managing Director, Sales and Marketing, at ntl said: "ntl
On Demand is an exclusive service for our digital TV customers and is another
example of where we are adding choice and value. Playboy TV is a world famous
brand and we welcome them to the new service."

Playboy TV UK will continue to offer on ntl three premium channels,
Playboy TV, Adult Channel, and Spice Extreme in addition to the new VOD
service.


About Playboy TV UK

Under the banner of Playboy TV International, Playboy TV UK, The Adult
Channel, Spice Extreme and Climax3 are among the biggest and most popular
adult entertainment television networks in the UK. Available on Sky Digital,
ntl and Telewest platforms, the channels are available as encrypted premium
services on a monthly subscription and Pay Per Night basis.


About Playboy TV International

Playboy TV International, wholly owned by Playboy Entertainment Group,
Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops
and operates quality adult entertainment television networks worldwide under
the Playboy TV and Spice brands. PTVI has full ownership of the Playboy
network, The Adult Channel, and Spice in the United Kingdom and Europe as
well as an equity interest in Playboy TV Japan, Channel Ruby and Playboy TV
Latin America & Iberia. Playboy TV International is headquartered in Los
Angeles with major presence in key European and Asian markets. Under
strategic alliances with leading international partners, PTVI operates
branded networks in Australia, France, Germany, Hong Kong, Israel, South
Korea, New Zealand, Poland, Scandinavia, and Turkey.


Playboy TV UK


Alex Grahame of Playboy TV, +44(0)208-581-7024, Alex.grahame@playboytv.co.uk

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