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TechBiz Connection Forum Will Reveal Search Engine Marketing Secrets Including Pay-Per-Click and Search Engine Optimization Tips
[January 11, 2005]

TechBiz Connection Forum Will Reveal Search Engine Marketing Secrets Including Pay-Per-Click and Search Engine Optimization Tips

IRVINE, Calif. --(Business Wire)-- Jan. 11, 2005 -- Five local experts on search engine marketing will participate in a panel discussion at the monthly TechBiz Connection forum on Wednesday, Jan. 19, from 6 to 9:30 p.m. at Connexion by Boeing.

Panel members include Catherine Seda, founder, Seda Communication Inc., Thousand Oaks, Calif.; Michael Bonfils, CEO, Hyper InterActive Corp., Irvine; Georgina Tweedie, Internet public affairs director, Church of Scientology International, Los Angeles; Steve Kinney, president & founder, Search Optimizers, Laguna Niguel, Calif.; and Lee Mills, director of marketing, Anonymizer, San Diego.

According to Jack Bicer, TBC president, there were fewer than 100 people around the world 16 years ago sharing Web pages on the Internet. By comparison, an estimated half a billion people now use the Web every week. "The Internet represents a critical segment of worldwide commerce," Bicer commented. "For example, American consumers spent $8.8 billion online during the 2004 holiday season -- an astounding 24% increase over the same period just a year earlier."

For companies selling a product or service, it is essential to get the word out. In fact, it's important to be ranked in the first few pages of results delivered by search engines or it will be virtually impossible to be found. Perhaps earlier search engine optimization efforts were less than effective or maybe an SEO program needs to be prepared and it's difficult to know where to begin.

The TBC panel will answer questions such as how and where should a company focus its efforts? Which search engines offer the best opportunities? Is pay-per-click worth it, and how much is the right amount to pay per click?

Panelist Thumbnails

Catherine Seda, founder, Seda Communication Inc.

Catherine Seda is an internationally recognized search engine marketer, speaking regularly at major industry events, including the important "Search Engine Strategies" conferences. She is the author of the highly regarded book "Search Engine Advertising: Buying Your Way to the Top to Increase Sales," and she pens a regular column on Internet marketing for Entrepreneur magazine. Seda has helped organizations in the United States and Europe leverage Internet marketing since 1995.

Michael Bonfils, CEO, Hyper InterActive Corp.

Michael Bonfils is the founder and chief executive officer of Hyper InterActive Corp. The idea for Hyper InterActive emerged from Bonfils' experience in the world of interactive advertising and his belief that innovative technologies will become the dominant medium for business and consumer information, communication, and marketing. In the area of search engine strategy, Bonfils' current focus is assisting companies with their international efforts. Prior to Hyper InterActive, Bonfils founded and launched one of the most successful Interactive desktop advertising companies in North America with offices in Los Angeles, New York and Hong Kong. Most recently, he continues to serve as vice president of communications for the American Marketing Association's SoCal Chapter.

Georgina Tweedie, Internet public affairs director, Church of Scientology International

Georgina Tweedie is a native of Auckland, New Zealand, and spent 15 years in Sydney, Australia, prior to being promoted to the Church of Scientology's international headquarters in the United States. She began working in SEO/SEM for the church's many Web sites in 2000, and is a proponent of ethical search engine marketing. In 2003, Tweedie took on the position of Internet public affairs director for the church. She has an avid interest in non-profit search issues, and regularly interacts with major search engines and companies to deal with the challenges involved. Tweedie is a member of the Search Engine Marketing Professional Organization (SEMPO).

Steve Kinney, president & founder, Search Optimizers

Steve Kinney's background as a workflow consultant and software engineer adds another perspective to optimization. His company focuses on automating the workflow. The result, he says, makes SEO more accessible to small and medium enterprises, whose requirements are generally more tightly focused or regional in nature. He claims a competitive level of effectiveness compared with larger corporate SEO campaigns. Kinney started performing search engine optimization for customers in 1997. He continues to design proprietary software used in these efforts.

Lee Mills, director of marketing, Anonymizer

Lee Mills is a recognized search engine marketing expert who has had case studies published in B2B Magazine, has taught companies how to utilize search through the iMarketers Association and has spoken at numerous "Search Engine Strategies" conferences. In his role at Anonymizer, he can share personally his current client-side perspective while also offering his SEO expertise and background with clients that have included companies like AOL, Earthlink, WD-40 and Iomega. Mills has extensive interactive marketing experience with startups, software, high-tech and a variety of B2B and B2C products, services and companies, and was named a Rising Media Star of 2004 by Media Magazine.

The panel discussion and subsequent question-and-answer session is sponsored by Business Wire, Daly-Swartz Public Relations, iSeminars Int'l, Savvis, and with Connexion by Boeing as host sponsor. Admission to the TechBiz Connection event is $25 prepaid and $30 after Jan. 17 and at the door. For further information and RSVP, visit or e-mail TBC is located at 3943 Irvine Blvd. #216, Irvine, CA 92602.

TBC was created to support Southern California technology people, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.

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