Sure Trace Security Corporation Gets Media Coverage for eGeoCardio at the Tour de FranceCALGARY, Alberta --(Business Wire)-- July 15, 2004 -- Sure Trace Security Corporation (OTCBB:SSTY) today provided an update on media coverage at the Tour de France of its state-of-the-art remote real-time heart monitoring device eGeoCardio, now being worn by selected cyclists at the Tour de France. eGeoCardio is a product of Globe Staff Consulting, a company which was recently acquired by Sure Trace. The Tour de France is the world's premier cycling race.
The French language RING MAGAZINE said (in translation), "Between July 3 and July 25, 2004, the Tour de France offers a unique possibility to its spectators: Observation of the cyclists' heart beats in action! On TV screens and websites, the sportsmen's heart rates can be seen in real time." An English translation of the entire article can be found at www.smallcap.ca/suretrace/tourdefrance and the original article can be found at: http://www.surlering.com/article.php/id/4446.
In addition, coverage was given by Datanews, a well known European magazine and website. Articles in French and Dutch can be viewed at http://www.vnunet.be/datanews/hemeroteca.asp?tema_rel=GPRS.
The article in Ring noted that eGeoCardio's transmitters/receivers are located around the wrist and in the vest pocket of the cyclists. The eGeoCardio system blends the cardiac frequency data with the cardiac profile of each cyclist, and the integrated cardiometry can be displayed with graphics and alerts, thus allowing coaches, cyclists and teams to study performance. The heart rate of each cyclist is being monitored on selected TV channels, including Eurosport, France Television, and German, Italian and US television stations. A worldwide ASP server is sending this data to the TV stations' Internet sites as well. Interested parties may access selected monitored heart rates of the 10 to 15 volunteer cyclists, who are equipped every day with the tiny instrument, at the EuroSport web site: http://www.eurosport.com/home/zones/xml/partner/Polar/cardio.html.
Mr. Jean Gilles Subervie, President of Globe Staff Consulting and a Director of Sure Trace Security Corporation was quoted in the article as saying, "We are proud that eGeoCardio offers a significant advance in the cyclists' cardiac surveillance. On the one hand, it will help each cyclist to improve his performance, and on the other hand it provides those who have fallen in love with cycling with reliable real time information." Mr. Subervie went on to say that a new version of eGeoCardio would appear in September which will include the ability to report the location, speed and altitude of each cyclist in real time. He noted that a medical version of this device will be developed which will offer help to elderly and certain ill persons.
Commenting on the media coverage, Mr. Subervie said, "We have developed the smallest, lightest GSM/GPRS/GPS tracking module in existence and it is very exciting to have it viewed all over the world. I assure you that many industrial and governmental eyes are watching our eGeoCardio system as it performs so well at this premier sporting event! I am certain that it will spur interest in our eGeoTrack system and in our upcoming additional products for elder care, child safety and law enforcement."
About Sure Trace Security Corporation
Sure Trace is on track to be The Global Provider of Integrated Tracking Devices and has the objective to be the premier system integrator for anti-counterfeiting and security surveillance applications world wide within 2005. This will be accomplished by delivering turnkey solutions onshore and offshore for governments, armed forces and civil industry. Sure Trace has two divisions, I.D.ology and Globe Staff Consulting. I.D.ology offers a unique chemical marking technology which enables clients to uniquely identify almost any item easily, immediately and certainly in a way that can be either visible or invisible and is virtually impossible to remove or reverse engineer. Globe Staff Consulting has developed a group of geolocalization devices and systems, the first of which are eGeoTrack, a cell phone geolocalization system (GSM), and eGeoCardio, a sophisticated remote heart monitoring system. Additional products under development include turnkey tracking systems for offshore vessels and convicted criminals as well as eGeoSenior and eGeokid. Sure Trace is reviewing additional key alliance and acquisition opportunities to help it fast track growth and profitability. http://www.suretrace.com, http://www.idologylabs.com.
This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbour created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Sure Trace to be materially different from the statements made herein.
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