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Scanbuy Announces Advisory Deal with We Never Sleep, Ltd.
[April 28, 2004]

Scanbuy Announces Advisory Deal with We Never Sleep, Ltd.

NEW YORK --(Business Wire)-- April 28, 2004 -- Scanbuy, a New York-based software company, has named We Never Sleep, Ltd., a London-based consulting firm for media and communications, as an advisor to the company's management.

"Scanbuy's technology combines the best of both worlds - phone and photography - for new services," said Pierre Lescure, a partner and co-founder of We Never Sleep, Ltd.

Lescure, the former COO of Vivendi Universal and CEO of Canal Plus, co-founded Canal Plus, Europe's first and still-leading pay TV provider. Most recently, Lescure founded We Never Sleep, Ltd with Gilbert Marouani, a music industry veteran.

Scanbuy ( has developed ScanZoom, a software application that enables mobile camera phones to launch services and applications simply by taking a photo of a barcode.

"Pierre Lescure's stellar reputation and contacts in the media business will be invaluable as Scanbuy continues discussions and negotiations with a wide range of wireless providers and media content partners," said Olivier Attia, chief executive officer, Scanbuy.

"With our extensive knowledge and long history in the media business, we look forward to working with Scanbuy as it begins to forge relationships with a variety of media companies eager to reach their audiences via cellphone software and applications," said Marouani.

About Scanbuy

Scanbuy(R), Inc. is a New York-based software company dedicated to developing solutions that link the physical world and the online environment using personal barcode scanners. Utilizing patent-pending technology, Scanbuy's ScanZoom technology transforms cellphone cameras into barcode scanners.

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