TMCnet News
Warner Bros. Interactive Entertainment and ATI Team to Market ``The Matrix Online''; The Massively Multiplayer Online Game Will Be Hosted at ATI's E3 Booth BURBANK, Calif. --(Business Wire)-- May 11, 2004 -- Warner Bros. Interactive Entertainment announced today that the company has forged a technology, marketing and promotional relationship with ATI Technologies, a leading graphics card supplier, in support of "The Matrix Online," through the game's launch in November 2004.Marketing for "The Matrix Online," a massively multiplayer online game, will include a substantial presence at the Electronic Entertainment Expo (E3), a large print and online advertising campaign, engineering support and several other promotional opportunities. "By teaming with ATI, Warner Bros. Interactive Entertainment is ensuring that game players will be able to take full advantage of the latest graphics technology when playing `The Matrix Online,'" said Jason Hall, Senior Vice President of Warner Bros. Interactive Entertainment. "`The Matrix Online' takes advantage of advanced graphic methodologies, making ATI's cutting-edge graphics card and marketing support a perfect fit for the game." "What gamers will notice is the superior graphics of `The Matrix Online' game, not just our name in the credits," said Andy Thompson, Director of Advanced Technology Marketing, ATI. "Warner Bros. Interactive Entertainment's commitment to give users only the best has created an ideal working relationship for ATI to work within, as the high-end graphics experience is always our first priority." "The Matrix Online" is a massively multiplayer online game where tens of thousands of players will be able to jack into the Matrix world to take an active role in continuing the saga of The Matrix movie trilogy. Gameplay in "The Matrix Online" will be based on intricate and exciting "wire-fu" combat, an extensive mission structure, social interaction and a completely customizable skill and ability system. More information about the game can be found at www.thematrixonline.com. About Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment Company, is a premier licensor and a publisher of entertainment content for the interactive space across all current and future platforms, including consoles, PC-based gaming and wireless applications. About ATI ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY). THE MATRIX ONLINE, characters, names and all related indicia are trademarks of and (C) Warner Bros. Entertainment Inc. |
