TMCnet News

T-Mobile Action Sports Team and Hollywood's Elite Celebrated at an Exclusive Party to Debut the T-Mobile Sidekick II
[August 05, 2004]

T-Mobile Action Sports Team and Hollywood's Elite Celebrated at an Exclusive Party to Debut the T-Mobile Sidekick II

HOLLYWOOD, Calif., Aug. 5 /PRNewswire/ -- The biggest names in entertainment and action sports walked the red carpet last night for the debut of the T-Mobile Sidekick II including Kirsten Dunst, Lindsay Lohan, Owen Wilson, Jessica Alba, Vince Vaughn, Wilmer Valderrama, Anthony Kiedis, Adam Brody, Paris Hilton, Nicky Hilton, Nicole Richie, Tony Hawk, Danny Masterson, David Spade, Elisha Cuthbert, Erika Christensen, Jack Osbourne, Jeremy Piven, Michelle Rodriguez, Shane West, Shannon Elizabeth and Leelee Sobieski. The event was hosted by the T-Mobile Action Sports Team including premiere BMX riders Dave Mirra and Ryan Nyquist; Skateboarder Bucky Lasek; Skateboarder and Snowboarder Shaun White and Freestyle Moto X star Carey Hart.

But the brightest spotlight was squarely focused on the biggest star -- the T-Mobile(R) Sidekick II -- successor to the original hit of Hollywood and action sports stars -- the original Sidekick from T-Mobile. In conjunction with the beginning of the ESPN X Games X, this star-studded event featured a special performance from The Black Eyed Peas. The public will be able to get its hands on the T-Mobile Sidekick II this fall.
"I can't live without my Sidekick," said skateboarding icon Tony Hawk. "I take it everywhere with me. It allows me to answer emails as they come in instead of coming home to 100 different messages."
The T-Mobile Sidekick II went through a low-carb diet and is 25 percent slimmer than the popular original model. At the same time, it added muscle with a fully integrated camera, and flash, to capture those you-had-to-be there moments; enhanced phone sound quality and functionality such as a speakerphone; and enhanced battery life to give customers approximately 4.5 hours of talk time.
A style makeover for this lean, mean machine makes it easy for anyone to personalize and accessorize.

- HiFi Ringers -- Get ringtones based on the straight-up, full-on actual
recorded songs from top artists. Everything from hip-hop and rock to
classic soul.

- Voice Ringers -- Download voice messages from music artists and
celebrities who announce incoming calls.

- Cool New Games -- Download the latest games for fun anytime, anywhere.

- Contacts -- Keep up to 2,000 of your personal contacts in your pocket,
so your friends are always a phone call, email, or instant message


- Color Bumpers -- Complement any look in a wardrobe with
seven interchangeable (purchased separately) color bumpers; perfect to
properly accessorize for a night on the town or a day at the beach.

The distinctive signature color screen swivels open to showcase a full QWERTY keyboard, the perfect complement for the T-Mobile Sidekick II's email and instant messaging capabilities. T-Mobile Sidekick II owners get their own email account and can set up as many as three external accounts to deliver email directly to their inbox. Yahoo!(R) Messenger is now available for download to the T-Mobile Sidekick II, in addition to the fully integrated version of AOL(R) Instant Messenger(TM) (AIM(R)) service, meaning users can IM their friends at the same time they're surfing the Web to find that perfect place to hook up tonight.
"Without the T-Mobile Sidekick, I wouldn't know how to function on a day-to-day basis," says popular actor and recording artist Nick Cannon. "It keeps the business tight."
"The T-Mobile Sidekick II makes a great device even better by enhancing the experience people loved with the original Sidekick. The new version adds more IM options, new phone capability and a built-in camera with flash, so now more than ever it's the ultimate communication device," said John Clelland, senior vice president of segment marketing for T-Mobile USA, Inc. "It seems everyone is excited about the T-Mobile Sidekick II, making it a must-have device."
The T-Mobile Sidekick II, based on Danger, Inc.'s hiptop(R) Wireless Solution, is planned to be available this fall through T-Mobile at T-Mobile retail stores, select national retailers, as well as online at
Along with the launch of the T-Mobile Sidekick II, T-Mobile and Danger plan to introduce software that will allow Sidekick customers to wirelessly synchronize their desktop contacts and calendar information with their T-Mobile Sidekick. This synchronization software will be available for the T-Mobile Sidekick II and previous Sidekick generations. Price of the software will be announced at a later date.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG . T-Mobile operates the largest GSM/GPRS 1900 voice and data network in the country, reaching over 253 million people including roaming and other agreements. In addition, T-Mobile operates the largest carrier owned Wi-Fi (802.11b) wireless broadband network in the country, available in more than 4,700 public access locations including Starbucks coffeehouses, Borders Books and Music, FedEx Kinko's Office and Print Centers, Hyatt Hotels and Resorts, airports and select American Airlines Admirals Clubs, Delta Air Lines Crown Rooms, United Airlines Red Carpet Clubs and US Airways Clubs. Through its Get More(R) promise, T-Mobile provides customers with more minutes, more features and more service. For more information, visit the company Web site at
About Danger, Inc.
Danger's award-winning hiptop(R) Wireless Solution enables wireless operators to quickly and economically deploy new applications and services to consumers over next-generation data networks. This solution includes: the hiptop(R) Service Delivery Engine -- a suite of server-based infrastructure software, which is currently hosted as a service for wireless operators; the hiptop(R) Development Platform -- a platform for the development of mobile applications using industry standard development tools; and hiptop(R) device designs -- hardware designs for wireless all-in-one devices, which may be customized and branded by wireless operators. Additional information about the company is available at
* Compatible network and applicable wireless service plan and features
required. Services may be priced separately; other terms and
conditions apply.


CONTACT: T-Mobile Media Relations, +1-425-378-4002,; or Amy Zvi of Bragman Nyman Cafarelli,+1-310-274-7800,, for T-Mobile

Web site:

[ Back To's Homepage ]