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Smart Communications Joins blah! Mobile Community

[September 16, 2003]

Smart Communications Joins blah! Mobile Community

blah!, a leading provider of value added services, today announced that Smart Communications, inc. (smart) has become the first wireless carrier in the Asia-Pacific region to join blah!'s multi-language mobile community.

Under the agreement, over 10 million subscribers of the philippines' leading wireless services provider will now have access to blah!'s cool and exciting infotainment services, enabling them to chat with other smart subscribers that are members of blah!'s unique virtual community. In addition, Smart subscribers will be able to reach out to blah!'s existing community of more than 2.5 million users in Latin America and the United States.

Becoming part of the blah! community is easy. Smart users simply type a text message on their wireless phone using reg, followed by their desired alias as the message content, and send this to a specific short code. Once registered, customers can search and chat with others nationally or internationally.

Smart continues to offer exciting, innovative services such as blah!, which provides our mobile community with the unique opportunity to meet and chat with people around the world right from their wireless phone said Don J. Rae, chief operations adviser for Smart Communications.

The addition of Smart means that the blah! community is now available in nine countries, offering consumers completely wireless interactivity across the americas and asia-pacific markets. The Asia-Pacific region represents the world's largest wireless market, with more than 433 million wireless users, according to global mobile subscriber database. the philippines represent the largest sms text messaging market in the asia-pacific region, with about 17 million subscribers sending an estimated 120 million sms messages every day.

We are excited that smart subscribers will now be a part of the blah! community. This agreement greatly expands the size and global scope of our wireless community, and represents another important step toward our goal of creating the world's largest wireless infotainment community, said Federico Pisani Massamormile, blah! CEO. The expansion into the asia-pacific region demonstrates that teenagers and young adults have the same consumer behavior everywhere. this deal will most certainly open doors for additional wireless carriers in this region in the future.

blah! was established to provide wireless carriers with a unique array of value-added services, while offering users fun, new ways to interact with others who share similar interests and ideas. blah!'s services, targeted at the mobile youth, which has shown to be the early adopters and trend setters, have proven to be a hit in all of the markets it has entered.

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