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Vertical Search Partners with Source Interlink; Expands into Automotive Industry
[July 22, 2013]

Vertical Search Partners with Source Interlink; Expands into Automotive Industry

Jul 22, 2013 (Close-Up Media via COMTEX) -- Search technology company Vertical Search Works said it is expanding into the automotive industry by partnering with Source Interlink, an integrated media and merchandising company focused on enthusiasts of automotive, action sports and other niche activities, to launch its first automotive vertical content network.

According to a release, VSW's extension of VSW FeatureLink, its semantic ad matching solution, into the growing online automotive industry presents new opportunities for both publishers and advertisers. Source Interlink chose VSW as an avenue to boost monetization of 175 million qualified pageviews on brand sites,,, and niche channels such as the Street Rod Channel Performance Channel, Tuner Channel, In-Market Channel and more starting this month.

The auto industry spent $11.9 billion on paid search in 2012, and by moving into this vertical VSW noted, it is creating new avenues for advertisers to reach more consumers on automotive sites at both the national and geo-targeted level. Large and niche online publications can leverage VSW FeatureLink to capitalize on new revenue streams from paid search advertising, delivering results powered by VSW's semantic technology to maximize ad appeal.

"We continue to explore exciting opportunities to serve consumers, advertisers, and publishers in areas where there is continued growth, and the automotive industry is a segment that we see rapidly expanding in the paid search arena," said Colin Jeavons, President and CEO of VSW. "With this alliance, VSW aims to empower Source Interlink with a brand new revenue stream, more relevant advertising on their affiliate sites, and most importantly - a better ad experience for their customers." VSW said the integration of FeatureLink on Source Interlink now gives business owners and automotive advertisers the opportunity to feature their business via a new search advertising platform that provides better targeting through semantic technology. Advertisers can create customized ads that are text and image-based, as well as utilize FeatureLink's geo-targeting capabilities to maximize the relevance of the advertising. As an example, a local garage specializing in tires can now target regional consumers reading articles or watching videos about specific topics such as winter tires on any of Source Interlink's websites.

"Our attention is always focused on our audience and their needs. By partnering with VSW, we can support our content with complementary ads based on our site user's interests, providing a seamless and robust online experience," said Eric Schwab, EVP Sales and Marketing of Source Interlink.

VSW's automotive vertical is an expansion of its existing vertical content network, which currently serves the entertainment, family, food, home, garden, wedding, and woodworking industries.

Source Interlink Companies is an integrated media, merchandising and logistics company.

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