Tulip Mega Media Battling Focus Media
(Comtex Business Via Thomson Dialog NewsEdge) SHANGHAI, May 07, 2007 (SinoCast China IT Watch via COMTEX) --Tulip Mega Media is expected to debut on the NASDAQ Stock Market at the year-end after it lately obtained an investment of USD 30 million from Credit Suisse.
Now it is competing head-to-head with Focus Media Holding Ltd. (NASDAQ: FMCN), once a monopoly in China's video advertising market, despite the fact that the former focuses on the business circle while the latter on the living circle.
It is Tulip Mega Media's third round of financing. Previously, it received a total injection of roughly USD 40 million from JCDecaux of France and Warburg Pincus of the US.
The company just marched into the outdoor LED large screen sector in June 2005. Now its has formed a nationwide LED large screen network covering 12 major cities across China, said its executive director Zhuang Yong, a former Olympic swimming champion.
Tulip Mega Media is currently operating LED large screens with a combined area of more than 10,000 square meters in big cities like Beijing, Shanghai, and Guangzhou.
Another two rivals WindowsMedia and 3D Vision recently announced that they would adopt the most advanced projection and 3D technology to create high-end video media and a 3D TV advertising network respectively.
WindowsMedia is now teaming up with Shanghai Media Group (SMG) and China DTV Production (CDP) Co., Ltd. to establish nationwide high-end video media targeted at luxury and fashionable consumer goods.
With the most advanced projection technology, the company is capable of building a screen single panel of 60 inches to 200 inches without blind spots. It is offering large-screen projection video service to some big malls and high-end entertainment providers in Shanghai. Now it is extending its reach to such cities as Beijing, Guangzhou, and Chongqing.
3D Vision is expected to build 1000 extra-large LCD screens for commercial and public advertisement as well as 3D TV programs in the ten biggest malls in first-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen, and the top three shopping centers in other areas across China, told its president Huang Fuzhao.
Different from Focus Media, which focuses on commercials, WindowsMedia also provides TV programs on fashion and culture, which takes 50 percent of its total broadcasting time.
A strong competitor CGEN Digital Media is also striving to float its shares on overseas bourse these days after it achieved a venture investment of USD 24 million at the end of 2006.
From Sina.com, Page 1, Sunday, April 29, 2007
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