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Trusona Featured in Gartner's 2018 Market Guide for User Authentication
[December 03, 2018]

Trusona Featured in Gartner's 2018 Market Guide for User Authentication

SCOTTSDALE, Ariz., Dec. 3, 2018 /PRNewswire/ -- Trusona, the global leader in passwordless identity authentication, announced today that it has been identified as a representative vendor in the 2018 "Market Guide for User Authentication" report by Gartner, a leading information technology research firm.


The report provides a look into the complex landscape of the user authentication market. One of the recommendations made in the report encourages security and risk management (SRM) leaders to seek user authentication methods that provide the necessary balance among trust, total cost of ownership and UX/CX.

Below are a few of the key findings presented in the report and how the Trusona solution addresses these market trends:

Weaknesses of legacy passwords is driving investment in authentication

The report claims that "by 2022, 60% of large and global enterprises, and 90% of midsize enterprises (MSEs), will implement passwordless methods in more than 50% of use cases, which is an increase from fewer than 5% today." By eliminating passwords, Trusona's solution avoids advanced threats that exploit user credentials while reducing the financial impact of call center/IT help desk password resets and costly data breaches.

Phone-as-a-token mobile push authentication offers the best of all worlds

According to the report, adoption of the mobile push phone-as-a-token authentication, is on the rise as the technology that promises stronger security options, a better overall experience and lower TCO. Identified in this category, Trusona's phone-as-a-token mobile push solution avoids the threts posed by unsafe SMS OTPs methods while reducing the burden and costs associated with hardware tokens by leveraging devices that users are likely to already have.

Identity and Access Management providers are gaining traction in authentication

Trusona partners closely with leading identity and access management (IAM) providers including Microsoft, ForgeRock and others by integrating into existing platforms to boost both security and convenience through passwordless authentication. Leveraging proprietary patent-pending anti-replay technology that protects against malware and session replay attacks, Trusona's solution is the most secure way to authenticate across any digital channel.

"The insights provided in the Gartner report support the deliberate direction we've taken at Trusona to optimize both strong security and simple UX at a lower cost of ownership — a trifecta of benefits that delight CISOs, CFOs and end-users alike," said Ori Eisen, Chief Executive Officer of Trusona. "Being named by Gartner as a 'representative vendor' reinforces the value we are providing to organizations seeking a modern authentication solution."

Visit Trusona (booth #625) at the Gartner Identity and Access Management Symposium (Dec. 3-4, 2019) and don't miss the Trusona presentation "Two-factor authentication People Love" and live demo in the Expo Hall Theater 2 on Tuesday, December 4th at 2pm.

About Trusona:

Trusona is the global leader in identity authentication, ensuring the True Persona behind every digital interaction. By eliminating all static credentials, authentication becomes frictionless while thwarting the rise of cybercrime perpetrated through static credential replay. Trusona offers a passwordless identity authentication solution for logins and identity proofing. Trusona was founded in 2015 by CEO and cybersecurity expert Ori Eisen and is funded by Kleiner Perkins, Microsoft Ventures, Seven Peaks Ventures, and 2M. For more information, visit

Gartner, "Market Guide for User Authentication," Ant Allan, David Mahdi, 26 November 2018.

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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