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Survey: Amazon weaknesses are opportunities for retailersPITTSBURGH, March 6, 2017 /PRNewswire/ -- Are Amazon's deficiencies inadvertently creating a blueprint retailers can use to succeed? Amazon shoppers say they would buy from other retailers if offered lower prices (66%), free 2-day shipping (60%), and loyalty rewards (37%) — pointing to strategies retailers can use to attract the youngest generation of consumers. To better understand how retailers can compete with the e-commerce giant, leading retail app platform, Branding Brand surveyed 1,000 adults from Feb 17-22 who shop on Amazon and make the majority of purchases for their households. How and Why They Buy Of non-Prime-members, the main reason 45% buy on Amazon is to find lower prices. 37% of non-Prime members think Walmart is less expensive. Attracting Young Shoppers Only 1% of consumers say they use Amazon Dash Buttons or Alexa to shop. About Branding Brand To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/survey-amazon-weaknesses-are-opportunities-for-retailers-300418532.html SOURCE Branding Brand |