[September 11, 2017] |
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StrategyCorps Expert Available, ABA Bank Marketing Conference Presenter: The Amazon Prime Effect: Surviving in the New Subscription Society
StrategyCorps:
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What:
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Subscription services are quickly becoming the dominate strategy
of today's best retailers and have resulted in a monumental shift
in the way people buy. More than 50% of all American households
now subscribe to Amazon Prime, and over 200 million people
subscribe to this retail service and others, such as Netflix,
Spotify (News - Alert), Dollar Shave Club, Costco and AAA. Bank marketers have a
duty to understand these trends and drive their banks beyond
standard transactions to better connect with the lifestyles of
today's consumers
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Who:
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In conjunction with this year's ABA
Bank Marketing Conference, Dave DeFazio, partner at
StrategyCorps, will host a breakout session titled, "The Amazon
Prime Effect: Surviving in the New Subscription Society."
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As part of the session, DeFazio will explore:
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• How Amazon's Alexa and Bank of America's Erica have created the
year of hands free banking;
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• How companies like Amazon create wildly popular user experiences
that have led to 85 million people in the U.S. with paid Prime
accounts;
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• New consumer research videos to take you into the mind of the
customer.
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Additionally, Adam Thompson, regional director at StrategyCorps,
will be giving a Power Breakfast presentation on Tues., Sept. 26
at 7:00 a.m. CT around "Consumer Checking Account Trends and
Tactics." The session will examine the latest consumer
research and peer performance checking account statistics as well
as provide simple action items that every marketer can take home
to improve their products.
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Where:
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ABA Bank Marketing Conference
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Hyatt Regency New Orleans
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601 Loyola Avenue
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New Orleans, LA 70113
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When:
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Sunday, Sept. 24, 2017
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4:00 p.m. CT.
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For those unable to attend the session in person, StrategyCorps
will also offer an encore presentation webinar of DeFazio's
breakout session on Friday, Oct. 13 at 1:00 p.m. CT. To register
for the webinar, please visit www.strategycorps.com/aba.
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Contact:
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To schedule an interview or request written articles from DeFazio,
contact:
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Stephen Sprayberry at 678-781-7207 or Maddie Russo at 678-781-7230
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About StrategyCorps
StrategyCorps is a Nashville-based company that works with financial
institutions nationwide to deliver mobile and online consumer checking
solutions that enhance customer engagement and increase fee income. For
more information about StrategyCorps and its solutions, visit www.strategycorps.com
or follow them on Twitter (News - Alert) at @StrategyCorps.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170911005259/en/
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