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Software AG Publishes 'The Digital Enterprise: The Moves and Motives of the Digital Leaders' [Health & Beauty Close - Up]
[February 11, 2014]

Software AG Publishes 'The Digital Enterprise: The Moves and Motives of the Digital Leaders' [Health & Beauty Close - Up]

(Health & Beauty Close - Up Via Acquire Media NewsEdge) Software AG has announced the publication of "The Digital Enterprise: The Moves and Motives of the Digital Leaders." According to the Company, it is an introduction to CEO Karl- Heinz Streibich's vision of the impact digital transformation is having across all industries, supported by over 20 examples from companies around the globe. Software AG said that the case studies demonstrate how yesterday's IT-driven environment has shifted to a new way of working, living and playing. The forward is written by Marc Benioff, chairman and CEO of, and the book is narrated by Vinnie Mirchandani.

"The book is intended to trigger thought and emulation," said Karl-Heinz Streibich. "This is a watershed moment for nearly every company. Digitization is becoming the strategic competitive factor for every industry. The industry examples you will find in the book were my inspiration for starting this project and I hope will be your inspiration in changing your enterprise into a digital enterprise." All proceeds will be donated to the Software AG Foundation in Germany.

As described by the Company, features: -acatech (German National Academy of Science and Engineering): President Henning Kagermann explores the range of stakeholders involved in the transformation to a digital enterprise.

-Accenture: Senior Managing Director for Austria, Switzerland and Germany Frank Riemensperger said why the best businesses must develop a "digital vision".

-Allianz Group: CIO Ralf Schneider on balancing the opportunities and risk generated by massive volumes of customer and product data.

-BBVA S.A.: CTO Ramon Laguna on scaling technology to implement the goal of becoming a Tier-1 global investment bank.

-Coca-Cola Enterprises: CIO Esat Sezer look at how cloud computing will drive the next generation of productivities.

-Daimler AG: CIO Michael Gorriz and Information technologist Kai Holzweissig on driving the digital enterprise with linked data.

-Datev eG: CEO Dieter Kempf examines bringing industrial level IT security to small and medium sized businesses.

-DB Systel GmbH: Chairman of the Board Detlef Exner on how German railways are addressing a new generation of digital customers.

-Deutsche Telekom: CEO of T-Systems and Deutsche Telekom Board Member Reinhard Clemens said why traditional network providers can - and must - develop mew business models.

-DFKI GmbH (German Research center for Artificial Intelligence): CEO Wolfgang Wahlster on how semantic product memories promise to reshape how products are manufactured, shipped, sold, consumed, traced and recycled.

-Echo Entertainment: CTO Rob James details how technology- enables innovation can better address their VIP customers.

-General Electric: Global technology director William Ruh on how 50 billion interconnected machines will drive the Industrial Internet revolution.

-Hubert Burda Media: CEO Paul-Bernhard Kallen looks at turning a German magazine company into an enterprise for entrepreneurs.

-Mapfre: CTO Jose Manuel Inchausti Perez discusses how satellites have transformed their business and help create more agile services.

-Nissan: CIO Celso Guitoko describes how to design "smarter" products.

-Qualcomm: CIO Norm Fjeldheim speaks of how to provide highly personalized and contextualized customer experiences.

-Siemens AG: Member of the Board Siegfried Russwurm on how the fourth industrial revolution will create a paradigm shift in required workforce qualifications.

-Staedel Museum: Director Max Hollein on how a digital visit to the museum is a sensual experience.

-Standard Chartered PLC: CIO Jan Verplancke details the roll-out of mobile banking across several continents.

-Statoil ASA: Vice President Magne Fransten on safety through technology in harsh operating environments.

-Technische Universitaet Darmstadt: Chairman, Information Systems faculty Peter Buxmann looks at new risk scenarios and enabling new business models.

-TUI InfoTec GmbH: CEO Heinz Kreuzer on using social media, real- time analytics, big data and mobile devices to create a more enjoyable customer experience.

((Comments on this story may be sent to (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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