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Simwood Announces High Quality, Secure Voice and Message Apps
[March 05, 2020]

Simwood Announces High Quality, Secure Voice and Message Apps

BRISTOL, England, March 5, 2020 /PRNewswire/ -- UK and US carrier Simwood today demonstrated a number of exciting voice and message apps which address many traditional issues.

At the company's annual event (SimCon) in 2019, Simwood initially demonstrated VoxAP, its application framework. Twelve months on, VoxAP has had significant investment and has today been released as a core framework upon which other apps can be built - VoxAP Core. Initially, this is for in-house apps, but the same framework can be used for third party apps too.

Traditional voice apps tend to consume lots of battery power, suffer with quality issues and provisioning weaknesses and those which have partly addressed this have raised privacy concerns. VoxAP Core uses WebRTC to communicate with phone devices, avoiding the need for repeated 'calls home' that eat battery, and benefiting from security baked in. It also uses modern codecs (the way voice is transmitted) that Simwood is unique amongst carriers in supporting. These give very high quality (studio quality potentially) audio over good networks, but dynamically adapt for poor quality networks. Coupled with a comprehensive backend on the owned Simwood network, apps get the best of both worlds - modern security and efficiency and direct access to the public phone network.

VoxAP Core is not a product in itself but the underlying code for products. At SimCon today Simwood announced two initial apps using this technology. The first is a client for Simwood Partner's hosted BX offering which can be fully white-labelled by their customers - delivering end-users an app in the providers' own name. The second is a client for the newly announced Simwood Partner Residential service, which enables alternative networks to give a voice alternative to their full-fibre customers that lets them use phone service anywhere.

Simwood founder and CEO Simon Woodhead commented, "Voice is changing from being a core service in its own right, to being a feature on others. Doing it right is really hard though and end-users are very poorly served at the moment. There is a choice between poor apps which connect to the PSTN, or good apps which are an island for their own user base. VoxAP core gives us the framework to deliver deeply integrated leading-edge solutions, both of our own creation, or as a framework for others to build upon."


Founded by Simon Woodhead in 1996, Simwood is a wholesale carrier specialising in uncompromisingly honest, dynamic, and innovation-driven wholesale VoIP telephony. With its own infrastructure and presence in multiple data centres across the UK, and ongoing expansion into the USA, Simwood has over 23 years experience in delivering cutting-edge, innovative, and secure solutions for VoIP providers around the world.

Simwood has recently acquired Sipcentric which strengthened its product set, offering a fresh yet experienced platform for truly white-labelled hosted VoIP. The Sipcentric platform (now branded Simwood Partner) is offered to resellers looking to expand on their service portfolios. All of the traditional Simwood values filter through to this platform such as encrypted voice, fraud prevention, as well as all the fantastic platform features like call centre wallboards, white labelling, and full customer control.

Simwood Group Plc 
Simwood, Simwood House, Cube M4 Business Park, Old Gloucester Road, Bristol BS16 1FX, UK
+44 330 122 3000 

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SOURCE Simwood Group PLC

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