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SenRa and SmartEnds Bring Smart Waste Solutions to India
[July 25, 2018]

SenRa and SmartEnds Bring Smart Waste Solutions to India

NEW DELHI, July 26, 2018 /PRNewswire/ --

SenRa, a PAN India Low-Power Wide-Area Networks (LPWANs) provider for long range-based (LoRa®-based) Internet of Things (IoT) applications, today announced their IoT technology partnership with SmartEnds, a hardware design company focused on building low-cost industrialized sensor solutions and products for the global market. With this partnership they will bring a variety of LoRaWAN™ solutions to the Indian market, starting with BrighterBins, India's first LoRaWAN™ enabled Smart Waste Bin solution.

One of the biggest challenges India has in today's society is the accumulation of waste and how to properly monitor, dispose, and manage waste collection. Indian cities alone generate more than 62 million tons of solid waste a year with an expected increase of 5% per year. It is estimated that up to 40% of municipal waste in India remains simply uncollected. In an attempt to improve India's waste issues, recently the Government of India launched a national campaign called 'Swachh Bharat Mission' which aims to promote and achieve a more 'Clean India'. 

Since the launch of the campaign coupled with the Smart Cities Mission implemented by the Government of India, city officials, city planners and city decision makers are now even more motivated to clean their cities and improve the quality of life for their citizens. Leveraging smart technologies like LoRaWAN™ can enable the Government and cities to achieve their goals all while keeping costs low and improving efficiencies of the overall waste management processes.

The SenRa and SmartEnds partnership now provides a way to help solve some of India's waste challenges. With SmartEnds waste bin sensors and SenRa's LoRaWAN™ network and application platform, India will have an end-to-end smart waste bin solution which offers real-time insight on waste accumulation. These smart waste bins use ultrasonic fill sensors and send their data via LoRaWAN™ to SenRa's public network where it is then integrated with a data-based management platform. With data analytics ad real-time feedback, the cities can now make better decisions on how to manage the waste collection and waste bin placements based on historical trends of waste build-up.

"We believe LoRaWAN™ is a perfect fit in solving some of India's major challenges. We felt that with the right partnership, we could bring India a low-cost waste management solution which would help clean up the streets," said SenRa's Chief Executive Officer, Ali Hosseini. "We are very excited to have the opportunity work with SmartEnds and to be the first company to have a LoRaWAN™ ready smart bin solution developed for India."

About SenRa 

SenRa, a contributing member of the LoRa Alliance™, is a PAN India Low Power Wide Area Network Provider (LPWAN), specifically LoRaWAN™, for the Internet of Things (IoT) and Machine to Machine (M2M) solutions and applications. SenRa is currently deploying LPWANs throughout India for projects which require secure, reliable, long distance communication at low cost. SenRa is working with global partners to deploy smart solutions such as water metering, smart agriculture, smart lighting, smart cities, logistics, electric and gas meter. For additional information visit:

About SmartEnds 

SmartEnds is a European (HQ Belgium) company founded in February 2017. SmartEnds helps companies design and build industrialized sensor devices and IoT solutions. Our design philosophy is based on Cost Efficiency, Usability and Reliability.

Our recently released solution, BrighterBins, a sensor device for waste bin monitoring, is 40-60% smaller than existing solutions and fits into 90% of bins. This sensor is, priced at around 40% less than existing systems while being fully-certified and fulfilling the stringent industry specifications. For additional information visit:  

About LoRaWAN™ 

LPWAN (Low Power Wide Area Network) is a broad term covering several implementations and protocols, both opensource and proprietary. While other wireless communication technologies available like Bluetooth and BLE (and to some extent Wi-Fi and ZigBee) are not suited for long-range performance, LPWAN provides the longest range with a low data rates. The technology used in a LoRaWAN™ network is designed to connect low-cost, battery-operated sensors over long distances in harsh environments that were previously too challenging or cost-prohibitive to connect. With its unique penetration capability, a LoRaWAN™ gateway deployed on a building or tower can connect to sensors more than 10 miles away or to water meters deployed underground or in basements.

About LoRa Alliance™ 

The LoRa Alliance is an open, non-profit association that has grown to more than 500 members since its inception in March 2015, becoming one of the largest and fastest-growing alliances in the technology sector. Its members closely collaborate and share experiences to promote the LoRaWAN protocol as the leading open global standard for secure, carrier-grade IoT LPWAN connectivity. With the technical flexibility to address a broad range of IoT applications, both static and mobile, and a certification program to guarantee interoperability, the LoRaWAN protocol has already been deployed by major mobile network operators globally, with continuing wide expansion ongoing. For information about joining the LoRa Alliance, please visit

Media Contacts:
Isha Sankhyadhar
Marketing Lead
SenRa Tech Pvt. Ltd.
[email protected]

Bryan Cassady
[email protected]

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