Securian Financial's Online Enrollment Process for Workplace Retirement Plans Earns Top Ranking in DALBAR Study
Securian Financial earned the No. 1 ranking in a market research firm's review of online enrollment processes for workplace retirement plans.
In-person enrollment meetings-especially in the current public health environment-are fading to memory, and effective digital enrollment processes are more important than ever. To identify the top performers among retirement plan providers, DALBAR, a leading financial services market researcher, studied and ranked 27 distinct online enrollment processes.
DALBAR reviewed nine aspects of each provider's enrollment process and awarded points for necessary capabilities, as well as features that add value or enhance an employee's enrollment experience.
Ranking it first among all studied, DALBAR described Securian Financial's online enrollment process as having "highly effectve tactics for driving enrollees to a sufficient [retirement savings] rate." Additionally, DALBAR gave Securian Financial's enrollment website landing page a perfect "initial impression" score.
A history of retirement plan service excellence
ABOUT SECURIAN FINANCIAL
Securian Financial's qualified retirement plan products are offered through a group variable annuity contract issued by Minnesota Life Insurance Company.
Securian Financial is the marketing name for Securian Financial Group, Inc. and affiliates. Minnesota Life Insurance Company is an affiliate of Securian Financial Group, Inc.