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sanofi-aventis division to install CRM applications to support sales and marketing
[May 04, 2006]

sanofi-aventis division to install CRM applications to support sales and marketing

(Science Letter Via Thomson Dialog NewsEdge)
StayinFront, Inc., a provider of business management applications, announced it has signed a new contract with the Australian pharmaceutical company sanofi-aventis.

StayinFront will provide sanofi-aventis with an Electronic Territory Management System (ETMS), based on the StayinFront CRM Life Sciences suite of products. The software will be used to manage processes, and enable data access and reporting for 555 staff across the pharmaceutical company's sales, medical and marketing operations.

This initiative will support management the company's sales territories, key accounts and marketing campaigns with flexible reporting and analysis, data sharing capabilities and the ability to install ETMS on mobile platforms such as notebooks, PDAs and tablets in the future.

StayinFront, Inc. provides enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and electronic business systems. The company is headquartered in Fairfield, New Jersey, with offices in Illinois, the United Kingdom, Belgium, Ireland, Australia, Singapore and New Zealand.

This article was prepared by Science Letter editors from staff and other reports. Copyright 2006, Science Letter via

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