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Sales Prospecting from 800,000 Feet: GeoPrism(R) Satellite Imagery 'Mashups' Find Sales Lead from Above
[September 18, 2007]

Sales Prospecting from 800,000 Feet: GeoPrism(R) Satellite Imagery 'Mashups' Find Sales Lead from Above

EL SEGUNDO, Calif. --(Business Wire)-- Geospatial data integration company Geosemble today announces GeoPrism(R), a new lead generation service that is the first to use artificial intelligence (AI) techniques to automatically generate sales leads based on satellite imagery.

Using Geosemble's map fusion and image analysis technology, swimming pools, roofs in need of repair, cracked driveways, large open backyards, etc. - can be "seen" from above, and automatically crossed referenced with city parcel data to extract the names and addresses of their owners. The resulting data are then provided to manufacturers of swimming pools and cleaning supplies, yard furniture, storage unit manufacturers, landscapers, and even contractors vying to fill open spaces with garage and house additions and backyard offices. Geosemble's unique ability to automatically extract image data and fuse it with parcel information quickly creates a large volume of highly targeted sales leads for its customers.

GeoPrism is Geosemble's first commercial venture. A spin off from research conducted at the University of Southern California, Geosemble is the result of years of research funded by the Defense Advanced Research Projects Agency (DARPA), the National Science Foundation (NSF), the U.S. Air Force, The Department of Homeland Security and other U.S. Government agencies. The company's core mapping 'mashup' technology helps these government agencies make informed, often mission critical decisions.

"What we do is integrate information from multiple maps and online datasets into one 'supermap' that gives you deep information on the area of interest quickly and automatically," explains Dr. Craig Knoblock, Chief Scientist for Geosemble Technologies. "Our map fusion technology has been helping government agencies - and now commercial clients - to make better decisions earlier by putting the right information in their hands while their window of opportunity is still open."

How it Works

Geosemble has developed machine-learning and AI-based techniques for the automatic feature extraction of satellite imagery, allowing Market Star to "understand" what it is seeing. The company's patented "Digital Rubber Sheeting" technique automatically links the imagery to address and location data. Geosemble's information agent technology automatically locates, extracts and integrates information from publicly available "deep Web" sources with the image under review. Using these techniques, GeoPrism is a powerful tool to help marketers understand consumer behavior and to generate highly refined, extremely targeted marketing leads.

About Geosemble Technologies

Geosemble Technologies Inc. provides technology for automatically and accurately fusing a range of data sources to create decision-ready knowledge. Data fusion sources include maps, satellite imagery, aerial imagery, road network data, online text and imagery. Based in El Segundo, CA, the company was founded in 2004 and supports a range of government and commercial customers. For more information please visit

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